Christian Baccarella

University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg

Schloßplatz 4

Erlangen, DE Bavaria 91054

Germany

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Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

International Journal of Management, Vol. 28, No. 1, Part 2, March 2011
Number of pages: 20 Posted: 08 May 2014
Daniel Gerhard, Alexander Brem, Christian Baccarella and Kai-Ingo Voigt
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
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