Liying Mu

University of Texas at Dallas - Naveen Jindal School of Management

P.O. Box 830688

Richardson, TX 75083-0688

United States

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Product Line Extensions: Analysis, Insights, and Intuition

Number of pages: 33 Posted: 25 Jun 2011
University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Department of Information Systems & Operations Management, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University
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Abstract:

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