Subramanian Balachander

University of California, Riverside - School of Business Administration

Professor of Marketing and Albert O. Steffey Chair

United States

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

1.

Provision of Optional Versus Standard Product Features in Competition

Forthcoming, Journal of Marketing
Posted: 04 Jan 2017
Subramanian Balachander, Esther Gal-Or, Tansev Geylani and Alex Kim
University of California, Riverside - School of Business Administration, University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh - Katz Graduate School of Business and Ewha Womans University - Graduate School of International Studies (GSIS)

Abstract:

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Product Line Strategy, Product Feature Design, Game Theory, Probit Model, Automobile Market

2.

The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Forthcoming, Journal of Marketing
Posted: 04 Jan 2017
Yan Liu, Krista J. Li, Haipeng (Allan) Chen and Subramanian Balachander
Texas A&M University, Department of Finance, Indiana University, University of Kentucky - Gatton College of Business and Economics and University of California, Riverside - School of Business Administration

Abstract:

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Product Design, Aesthetic Design, Segment Prototypicality, Brand Consistency, Categorization, Marketing Mix Effects

3.

Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?

Management Science, Forthcoming
Posted: 17 May 2014
Mahmood Pedram and Subramanian Balachander
American University in Dubai - School of Business Administration and University of California, Riverside - School of Business Administration

Abstract:

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New Product Introduction, Marketing Strategy, Market Segmentation, Product Differentiation, Durable Products, Pricing

4.

How Long Has it Been Since the Last Deal? Consumer Promotion Timing Expectations and Promotional Response

Quantitative Marketing and Economics, Forthcoming
Posted: 03 Nov 2013
Lucy Liu and Subramanian Balachander
Texas A&M University - Department of Marketing and University of California, Riverside - School of Business Administration

Abstract:

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promotion, promotion expectations, dynamic discrete choice model, hazard model, stockpiling

5.

Bayesian Estimation of a Simultaneous Probit Model Using Error Augmentation: An Application to Multi-Buying and Churning Behavior

Quantitative Marketing and Economics, December 2013, 11 (4), 437-458.
Posted: 22 Apr 2013 Last Revised: 15 May 2014
Subramanian Balachander and Bikram Ghosh
University of California, Riverside - School of Business Administration and University of South Carolina

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Simultaneous Probit Model, Error Augmentation, Hierarchical Bayesian Estimation, Monte Carlo Markov Chain Algorithm, Customer Retention, Customer Churn, Customer Relationship Management

6.

On the Optimal Number of Advertising Slots in a Generalized Second-Price Auction

Marketing Letters, 23:851–868
Posted: 22 Aug 2012
Alex Kim, Subramanian Balachander and Karthik Natarajan Kannan
Long Island University, C.W. Post Campus, College of Management, University of California, Riverside - School of Business Administration and Purdue University

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Auctions, Search advertising, Generalized second-price auction, Online advertising

7.

Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Management Science, Vol. 53, No. 1, pp. 159–168, January 2007
Posted: 13 Jun 2011
Bikram Ghosh and Subramanian Balachander
University of South Carolina and University of California, Riverside - School of Business Administration

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game theory, bundling, pricing, marketing, industrial organization

8.

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Marketing Science, Vol. 29, No. 4, pp. 624–638, July-August 2010
Posted: 13 Jun 2011
Subramanian Balachander, Bikram Ghosh and Axel Stock
University of California, Riverside - School of Business Administration, University of South Carolina and University of Central Florida

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bundling, game theory, price promotions, brand loyalty, marketing, industrial organization

9.

Limited Edition Products: When and When Not to Offer Them

Marketing Science, Vol. 28, No. 2, pp. 336–355, March-April 2009
Posted: 13 Jun 2011
Subramanian Balachander and Axel Stock
University of California, Riverside - School of Business Administration and University of Central Florida

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game theory, marketing strategy, product management, limited edition products, industrial organization