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YongHoon Choi

Doshisha University

Karasuma-Imadegawa Kamigyo

Kyoto 602-8580

Japan

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Scholarly Papers (1)

1.

Market Size, Franchisee’s Marketing Activity, and Two Royalty Structures as Incentive Schemes: Margin-Based Royalty Versus Sales-Based Royalty

Number of pages: 15 Posted: 13 Jun 2011
DongJoon Lee, YongHoon Choi and SangHeon Han
Nagoya University of Commerce and Business Administration, Doshisha University and Nagoya University - Faculty of Management
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