Andrew Sfekas

Independent

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Scholarly Papers (1)

1.

Do Firms Use Coupons and In-Store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

NBER Working Paper No. w19310
Number of pages: 33 Posted: 10 Aug 2013 Last Revised: 21 Apr 2014
Andrew Sfekas and Dean R. Lillard
Independent and Ohio State University (OSU) - Department of Human Sciences
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Abstract:

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