Sangeeta Trott

Institute for Technology and Management (ITM)

4 Kharghar East

410 210

India

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Scholarly Papers (1)

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The Influence of Brand Personality - Evidence from India

Global Journal of Business Research, Vol. 5, No. 3, pp. 79-83
Number of pages: 5 Posted: 29 Jun 2011
Sangeeta Trott
Institute for Technology and Management (ITM)
Downloads 327 (154,923)

Abstract:

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Trusted Brands, Perceived Quality, Dimensions, Sophistication, Ruggedness