Nathalie Veg-Sala

Université du Maine

72085 Le Mans Cedex 9

France

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Evidence on Internet Communication Management Strategies for Luxury Brands

Global Journal of Business Research, Vol. 5, No. 5, pp. 81-94, 2011
Number of pages: 14 Posted: 05 Jul 2011
Angy Geerts and Nathalie Veg-Sala
University of Mons and Université du Maine
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Abstract:

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Brand Management, Internet, Communication, Luxury, Semiotic Analyses