Nathalie Veg-Sala

Université du Maine

72085 Le Mans Cedex 9

France

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 35,466

SSRN RANKINGS

Top 35,466

in Total Papers Downloads

1,216

1

!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (1)

1.

Evidence on Internet Communication Management Strategies for Luxury Brands

Global Journal of Business Research, Vol. 5, No. 5, pp. 81-94, 2011
Number of pages: 14 Posted: 05 Jul 2011
Angy Geerts and Nathalie Veg-Sala
University of Mons and Université du Maine
Downloads 1,216 (15,785)

Abstract:

Loading...

Brand Management, Internet, Communication, Luxury, Semiotic Analyses