George John

University of Minnesota - Twin Cities - Carlson School of Management

Professor

321 19th Avenue South

1220 Management and Economics

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

5

DOWNLOADS

213

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

How Offline Experience Changes Online Behavior of Member-Customer Segments

Number of pages: 47 Posted: 08 Aug 2019
University of Minnesota - Twin Cities, Carlson School of Management, Students, Tsinghua University, School of Economics & Management, Students, University of Minnesota - Twin Cities, University of Minnesota - Twin Cities - Carlson School of Management and Southwestern University of Finance and Economics (SWUFE)
Downloads 80 (328,787)
Citation 1

Abstract:

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channels/distribution, multichannel retailing, channel migration, customer segmentation, quasi-experimental methods

2.

Understanding Value-Added Resellers' Assortments of Multi-Component Systems

Journal of Marketing, Forthcoming
Number of pages: 33 Posted: 18 Jan 2015 Last Revised: 15 Aug 2016
Sourav Ray, Mark E. Bergen and George John
McMaster University - DeGroote School of Business, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 70 (352,157)

Abstract:

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Multi-component systems, Value Added Resellers, VAR, Compatibility, Interoperability, Mix and Match, Economic model, Survey

3.

Pricing Cause-Related Marketing Products

Number of pages: 50 Posted: 03 Oct 2019
Paola Mallucci, George John and Tony Haitao Cui
University of Wisconsin - Madison - Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities
Downloads 63 (375,207)
Citation 1

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cause marketing; corporate social responsibility, warm glow, reputation, social preferences, behavioral economics

4.

Understanding Plural Forms: The Case of Reps and House Accounts

JOURNAL OF LAW, ECONOMICS, AND ORGANIZATION, Vol 11 No 1, Spring 1995
Posted: 29 Jul 2001
University of Southern California - Marshall School of Business, University of Minnesota - Carlson School of Management, Wisconsin School of Business and University of Minnesota - Twin Cities - Carlson School of Management

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5.

Combining Lab Experiments and Industry Practice Data in Transaction Cost Analysis: The Case of Competition as a Safeguard

JOURNAL OF LAW, ECONOMICS, AND ORGANIZATION, Vol 11 No 1, Spring 1995
Posted: 26 Oct 1999
Shantanu Dutta and George John
University of Southern California - Marshall School of Business and University of Minnesota - Twin Cities - Carlson School of Management

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