Thomas Rudolph

University of St. Gallen

Prof. Dr. Thomas Rudolph

University of St. Gallen

Dufourstrasse 50

St Gallen, St. Gallen CH-9000

Switzerland

SCHOLARLY PAPERS

10

DOWNLOADS

345

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (10)

1.

Curated Subscription Commerce: A Theoretical Conceptualization

Number of pages: 51 Posted: 14 Jun 2018 Last Revised: 26 Apr 2019
University of St. Gallen, Institute of Retail Management (IRM-HSG), Students, IÉSEG School of Management and University of St. Gallen
Downloads 317 (145,905)
Citation 2

Abstract:

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Subscription; Curation; Decision-Making; Risk; Interval.

Price Setting in a Leading Swiss Online Supermarket

Centre for Applied Microeconomics (CAMA) Working Paper No. 19/2011
Number of pages: 32 Posted: 05 Jul 2011
Martin Berka, Michael B. Devereux and Thomas Rudolph
School of Economics and Finance, Massey University, University of British Columbia (UBC) - Department of Economics and University of St. Gallen
Downloads 26 (742,677)

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3.

Online Patronage: Primer, Systematic Literature Review, and Conceptualization

Proceedings of the European Marketing Academy, 50th, (104582)
Number of pages: 10 Posted: 03 Feb 2023
Benjamin Klink and Thomas Rudolph
Institute of Retail Management and University of St. Gallen
Downloads 2 (947,927)

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Electronic Commerce, Online Patronage, Systematic Literature Review

4.

Barriers to Online Shopping in Switzerland

Journal of International Consumer Marketing, 2004
Posted: 26 Jun 2013
Thomas Rudolph, Tillmann Wagner and Bert Rosenbloom
University of St. Gallen, WHU - Otto Beisheim School of Management and Independent

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Online Shopping, Switzerland, Retailing, Barriers, Electronic Commerce

5.

Retail Food Failures and Recovery Strategies in Switzerland

Journal of Marketing Channels, 2000
Posted: 26 Jun 2013
Thomas Rudolph, Busch Sebastian and Anina Busch
University of St. Gallen, Independent and Independent

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6.

Situation-Related Tasks for Mobile Services in Retailing

The International Review of Retail, Distribution and Consumer Research, 2009
Posted: 25 Jun 2013
Thomas Rudolph and Oliver Emrich
University of St. Gallen and Institute of Retail Management

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mobile services, mobile marketing, multichannel, retail technologies, online shopping

7.

Towards a Hierarchical Theory of Shopping Motivation

Journal of Retailing and Consumer Services, 2010
Posted: 25 Jun 2013
Thomas Rudolph and Tillmann Wagner
University of St. Gallen and WHU - Otto Beisheim School of Management

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Shopping motivation, Shopping behavior, Store preference

8.

Project Management in Retailing: Integrating the Behavioral Dimension

The International Review of Retail, Distribution and Consumer Research (2008)
Posted: 25 Jun 2013
Thomas Rudolph, Tillmann Wagner and Stanley Fawcett
University of St. Gallen, WHU - Otto Beisheim School of Management and Independent

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project management, retail management, change management, organizational behavior, retail technology, service quality

9.

What Constitutes a 'Good Assortment'? A Scale for Measuring Consumers' Perceptions of an Assortment Offered in a Grocery Category

Journal of Retailing and Consumer Services, 2012
Posted: 25 Jun 2013
Johannes Bauer, Alexander Kotouc and Thomas Rudolph
University of St. Gallen, Independent and University of St. Gallen

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Assortment perception, Scale development, Grocery retailing, Category management

10.

Does Customer Demotion Jeopardize Loyalty?

Journal of Marketing, 2009
Posted: 25 Jun 2013
WHU - Otto Beisheim School of Management, University of Muenster and University of St. Gallen

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customer demotion, customer loyalty, loyalty programs, prospect theory, relationship marketing