Nelson Altamirano

Algerian National University

Algiers

Algeria

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Scholarly Papers (1)

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Is the Treasure Hunt Strategy Working for Costco?

International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 83-93, 2010
Number of pages: 11 Posted: 08 Jul 2011
Ramon Corona and Nelson Altamirano
National University and Algerian National University
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Abstract:

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Costco, treasure hunt, merchandising strategy, marketing, consumer behavior, shopping habits, strategy