Konstantinos Tasoulis

American College of Greece (DEREE) - Graduate School of DEREE

Gravias 6, Aghia Paraskevi

Athenes, 153-42

Greece

  • American College of Greece (DEREE) - Graduate School of DEREE

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Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Corporate Reputation Review, 2016, 19(1), 4-21
Number of pages: 40 Posted: 20 Jul 2011 Last Revised: 23 Feb 2016
Pavlos A. Vlachos, Christos D. Koritos, Areti Krepapa, Konstantinos Tasoulis and Ioannis Theodorakis
Alba Graduate Business School,The American College of Greece, American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, American College of Greece (DEREE) - Graduate School of DEREE and INSEEC Business School
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Cause-Related Marketing Quantifiers, CSR Communications, Attributions, Other-Centered Motives, Self-Centered Motives