Sadat Reza

National University of Singapore (NUS)

1E Kent Ridge Road

NUHS Tower Block Level 7

Singapore, 119228

Singapore

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Scholarly Papers (1)

1.

Sunk Cost Fallacy in Driving the World's Costliest Cars

Number of pages: 43 Posted: 11 May 2013 Last Revised: 22 Jan 2014
Teck Ho, Ivan P. L. Png and Sadat Reza
University of California, Berkeley - Haas School of Business, National University of Singapore (NUS) and National University of Singapore (NUS)
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Citation 12

Abstract:

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automobile, sunk costs, mental accounting, behavioral economics