Ayelet Israeli

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 6,905

SSRN RANKINGS

Top 6,905

in Total Papers Downloads

12,000

SSRN CITATIONS
Rank 24,039

SSRN RANKINGS

Top 24,039

in Total Papers Citations

42

CROSSREF CITATIONS

10

Scholarly Papers (6)

1.

Using GPT for Market Research

Harvard Business School Marketing Unit Working Paper No. 23-062
Number of pages: 35 Posted: 30 Mar 2023 Last Revised: 08 Jul 2023
James Brand, Ayelet Israeli and Donald Ngwe
Microsoft, Harvard Business School - Marketing Unit and Microsoft Corporation
Downloads 9,752 (1,117)
Citation 23

Abstract:

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Large language models (LLMs), Generative Pre-trained Transformer (GPT), Market research, Consumer preferences, AI, Conjoint

2.

The Value of Descriptive Analytics: Evidence from Online Retailers

Harvard Business School Marketing Unit Working Paper No. 21-067, The Wharton School Research Paper
Number of pages: 56 Posted: 10 Dec 2020 Last Revised: 08 Dec 2021
Ron Berman and Ayelet Israeli
University of Pennsylvania - The Wharton School and Harvard Business School - Marketing Unit
Downloads 1,875 (17,157)
Citation 24

Abstract:

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descriptive analytics, big data, difference-in-differences, synthetic control, e-commerce, online retail, martech.

3.

Eliminating unintended bias in personalized policies using Bias Eliminating Adapted Trees (BEAT)

Harvard Business School Marketing Unit Working Paper No. 22-010
Number of pages: 41 Posted: 21 Aug 2021 Last Revised: 12 Jan 2022
Eva Ascarza and Ayelet Israeli
Harvard Business School and Harvard Business School - Marketing Unit
Downloads 251 (228,575)
Citation 4

Abstract:

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Algorithmic bias, personalization, targeting, generalized random forests (GRF), fairness, discrimination

4.

Online MAP Enforcement: Evidence From a Quasi-Experiment

Marketing Science, Forthcoming
Number of pages: 63 Posted: 24 Mar 2018
Ayelet Israeli
Harvard Business School - Marketing Unit
Downloads 55 (689,740)

Abstract:

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Minimum Advertised Price, Pricing, Retailing, Quasi-Experiment, Channel Management, Online Distribution, E-Commerce, Enforcement

5.

Repairing the Damage: The Effect of Price Expectations on Auto-Repair Price Quotes

NBER Working Paper No. w19154
Number of pages: 58 Posted: 20 Jun 2013 Last Revised: 04 May 2023
Meghan R. Busse, Ayelet Israeli and Florian Zettelmeyer
University of California, Berkeley - Haas School of Business, Harvard Business School - Marketing Unit and Northwestern University - Kellogg School of Management
Downloads 50 (720,092)
Citation 5

Abstract:

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6.

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

Number of pages: 77 Posted: 17 Jun 2024
Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
Harvard Business School, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 17 (994,510)

Abstract:

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Heterogeneous Treatment Effect, Multi-task Learning, Representation Learning, Personalization, Promotion, Deep Learning, Field Experiments