Zhenling Jiang

Georgia State University - Department of Marketing

United States

SCHOLARLY PAPERS

4

DOWNLOADS

409

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

Kelley School of Business Research Paper No. 17-5
Number of pages: 49 Posted: 12 Jan 2017 Last Revised: 21 Feb 2019
Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang
Georgia State University - Department of Marketing, Washington University in St. Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Downloads 180 (169,449)

Abstract:

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consumer retargeting, consumer search, sequential search, online shopping

2.

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Number of pages: 41 Posted: 08 Apr 2016 Last Revised: 09 May 2019
Rice University - Jones Graduate School of Business, Georgia State University - Department of Marketing, Olin Business School - Washington University in St. Louis and Olin School - Washington University in St. Louis
Downloads 137 (212,319)

Abstract:

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Loyalty Program, CRM

3.

How Does Bonus Payment Affect the Demand for Auto Loans and Their Delinquency?

Number of pages: 45 Posted: 25 Jan 2018 Last Revised: 04 Sep 2019
Zhenling Jiang, Dennis Zhang and Tat Chan
Georgia State University - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 85 (296,683)

Abstract:

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Consumer Financial Decision Making, Bonus, Auto Loan Demand, Delinquency Risk

4.

An Empirical Bargaining Model with Digit Bias – A Study on Auto Loan Monthly Payments

Number of pages: 57 Posted: 06 Sep 2019
Zhenling Jiang
Georgia State University - Department of Marketing
Downloads 7 (607,010)
Citation 1

Abstract:

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Bargaining, Digit Bias, Auto Finance, Minority Consumers, Dealer Compensation