Zhenling Jiang

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

  • University of Pennsylvania - The Wharton School

SCHOLARLY PAPERS

10

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3,483

SSRN CITATIONS
Rank 37,139

SSRN RANKINGS

Top 37,139

in Total Papers Citations

20

CROSSREF CITATIONS

4

Scholarly Papers (10)

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1.

Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

Marketing Science, Forthcoming
Number of pages: 46 Posted: 12 Jan 2017 Last Revised: 05 Sep 2020
Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Downloads 616 (75,948)

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consumer retargeting, consumer search, sequential search, online shopping

2.

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Marketing Science, forthcoming
Number of pages: 49 Posted: 08 Apr 2016 Last Revised: 08 Sep 2020
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya and Raphael Thomadsen
Rice University - Jones Graduate School of Business, University of Pennsylvania - The Wharton School, Olin Business School - Washington University in St. Louis and Olin School - Washington University in St. Louis
Downloads 453 (110,798)
Citation 1

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Loyalty Program, CRM

3.

The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax

Number of pages: 42 Posted: 14 Apr 2020 Last Revised: 04 Oct 2021
Tat Chan, Naser Hamdi, Xiang Hui and Zhenling Jiang
Washington University in St. Louis - John M. Olin Business School, Equifax, Inc., Washington University in St. Louis - John M. Olin Business School and University of Pennsylvania - The Wharton School
Downloads 390 (131,835)
Citation 5

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Inclusive Access to Credit; Value of Verified Data; Digital Verification

4.

An Empirical Bargaining Model with Left-digit Bias – A Study on Auto Loan Monthly Payments

Number of pages: 46 Posted: 06 Sep 2019 Last Revised: 30 Jul 2020
Zhenling Jiang
University of Pennsylvania - The Wharton School
Downloads 301 (174,341)
Citation 3

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Bargaining, Left-digit Bias, Auto Finance, Dealer Compensation

5.

Referral Contagion: Downstream Benefits of Customer Referrals

Number of pages: 50 Posted: 21 Sep 2022 Last Revised: 29 Mar 2023
Rachel Gershon and Zhenling Jiang
University of California, Berkeley and University of Pennsylvania - The Wharton School
Downloads 294 (178,756)

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Referrals, Word-of-Mouth, Customer Value, Social Motives

6.

Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment

Number of pages: 47 Posted: 19 Oct 2020 Last Revised: 09 Sep 2022
Zhenling Jiang, Yanhao 'Max' Wei, Tat Chan and Naser Hamdi
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, Washington University in St. Louis - John M. Olin Business School and Equifax, Inc.
Downloads 235 (223,625)

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auto loan, interest-rate markup, dealer compensation, consumer protection, Nash bargaining

7.

Machine Learning and Prediction Errors in Causal Inference

Number of pages: 40 Posted: 25 Jun 2023
Gad Allon, Daniel Chen, Zhenling Jiang and Dennis Zhang
University of Pennsylvania - The Wharton School, University of Pennsylvania - The Wharton School, University of Pennsylvania - The Wharton School and Washington University in St. Louis - John M. Olin Business School
Downloads 222 (236,108)

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Empirical Methods, Machine Learning and Data-Driven Analytics, Causal Inference

8.

TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market

Number of pages: 50 Posted: 27 Jul 2023
Donggwan Kim, Zhenling Jiang and Raphael Thomadsen
Washington University in St. Louis - John M. Olin Business School, University of Pennsylvania - The Wharton School and Olin School - Washington University in St. Louis
Downloads 122 (395,953)

Abstract:

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minority representation, TV advertising, double machine learning, image and text embeddings

9.

How Does Bonus Payment Affect the Demand for Auto Loans and Their Delinquency?

forthcoming, Journal of Marketing Research
Number of pages: 45 Posted: 25 Jan 2018 Last Revised: 30 Jun 2021
Zhenling Jiang, Dennis Zhang and Tat Chan
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 97 (460,500)

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Consumer Financial Decision Making, Bonus, Auto Loan Demand, Delinquency Risk

10.

Estimating Parameters of Structural Models Using Neural Networks

USC Marshall School of Business Research Paper
Number of pages: 49 Posted: 09 Dec 2019
Yanhao 'Max' Wei and Zhenling Jiang
University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 753

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neural networks, machine learning, structural estimation, redundant moments, simulation burden, sequential search