Stephen J. Gould

Baruch College

Professor

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

5

DOWNLOADS

97

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (5)

1.

The Emergence of Consumer Introspection Theory (CIT): Introduction to a JBR Special Issue

Journal of Business Research, Forthcoming
Number of pages: 8 Posted: 15 Jul 2011
Stephen J. Gould
Baruch College
Downloads 64 (358,255)

Abstract:

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Introspection, Researcher Introspection, Autoethnography, Consumer Introspection Theory (CIT), Introspective Thought Exercises, Consumer Culture Theory (CCT)

2.

'We Don’t All See It the Same Way': The Biasing Effects of Country-Of-Origin and Preference Reversals on Product Evaluation

European Journal of Marketing - Forthcoming
Number of pages: 47 Posted: 02 Apr 2019
American University of Sharjah, Baruch College, City University of New York - Allen G. Aaronson Department of Marketing & International Business and City University of New York - Allen G. Aaronson Department of Marketing & International Business
Downloads 16 (565,990)

Abstract:

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Country-of-Origin, Preference Reversals, Evaluation Mode, Intrinsic and Extrinsic Cues, Product Evaluation

3.

How Well Will this Brand Work? The Ironic Impact of Advertising Disclosure of Body-Image Retouching on Brand Attitudes

Psychology & Marketing, 35 (10), 766 - 777 https://doi.org/10.1002/mar.21133
Number of pages: 41 Posted: 02 Apr 2019 Last Revised: 12 Apr 2019
Rania W Semaan, Bruno Kocher and Stephen J. Gould
American University of Sharjah, University of Lausanne and Baruch College
Downloads 10 (604,922)

Abstract:

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Digital Manipulation; Advertising Disclosure; Persuasive Appeals; Attractiveness-Relevant Products, Mandated Disclosure

4.

Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain

Journal of Macromarketing, 34 (4), 520–531, DOI: 10.1177/0276146714530165, Baruch College Zicklin School of Business Research Paper No. 2019-04-04
Number of pages: 37 Posted: 11 Apr 2019 Last Revised: 24 Apr 2019
Stephen J. Gould and Rania W Semaan
Baruch College and American University of Sharjah
Downloads 5 (638,636)

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critical macromarketing, social marketing, obesity, breastfeeding, post-feminism

5.

'How I Think You Are Investing': Gendered, Social Metacognitive Influences on Consumers’ Investing Perspectives

Social Influence, 8 (4), 251-267, DOI: 10.1080/15534510.2012.724572
Number of pages: 21 Posted: 11 Apr 2019
Stephen J. Gould, Rania W Semaan and Lauren Trabold
Baruch College, American University of Sharjah and affiliation not provided to SSRN
Downloads 2 (663,083)

Abstract:

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Social Metacognition; Gender Stereotypes; Gender Salience; Prospect Theory; House Money Theory