Lin Hao

Fordham University - Gabelli School of Business

140 West 62nd Street

New York, NY 10023

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 31,622

SSRN RANKINGS

Top 31,622

in Total Papers Downloads

1,599

SSRN CITATIONS
Rank 36,321

SSRN RANKINGS

Top 36,321

in Total Papers Citations

7

CROSSREF CITATIONS

12

Scholarly Papers (5)

1.

An Analysis of Pricing Models in the Electronic Book Market

MIS Quarterly, Forthcoming
Number of pages: 41 Posted: 06 Jan 2014
Lin Hao and Ming Fan
Fordham University - Gabelli School of Business and University of Washington - Michael G. Foster School of Business
Downloads 770 (34,690)
Citation 4

Abstract:

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electronic book, e-reader, pricing, agency model, wholesale model

2.

The Economic Value of Ratings in App Market

Number of pages: 32 Posted: 26 Jul 2011
Fordham University - Gabelli School of Business, Business School, Sichuan University, China, University of Washington - Michael G. Foster School of Business and Business School, Sichuan University, China
Downloads 424 (74,750)
Citation 6

Abstract:

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consumer ratings, mobile app, revenue sharing, self-selection

3.

Freemium Pricing in Digital Games with Virtual Currency

Number of pages: 36 Posted: 01 Mar 2018 Last Revised: 13 Sep 2019
Zixuan Meng, Lin Hao and Yong Tan
University of Washington - Michael G. Foster School of Business, Fordham University - Gabelli School of Business and University of Washington - Michael G. Foster School of Business
Downloads 232 (144,282)

Abstract:

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freemium model, ad-sponsored model, digital games, virtual currency

4.
Downloads 173 (189,037)
Citation 1

Economic Analysis of Reward Advertising

Number of pages: 38 Posted: 22 Aug 2017
Hong Guo, Xuying Zhao, Lin Hao and De Liu
University of Notre Dame, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 130 (239,954)
Citation 1

Abstract:

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Reward Advertising, Apps, Monetization, Consumer Surplus

Economic Analysis of Reward Advertising

Forthcoming in Productions and Operations Management
Number of pages: 50 Posted: 14 Nov 2018
Hong Guo, Xuying Zhao, Lin Hao and De Liu
University of Notre Dame, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 43 (457,418)
Citation 1

Abstract:

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reward advertising, apps, monetization, premium content, consumer surplus

5.

The Overlooked Benefit of Consumer Showrooming for a Physical Retailer

Posted: 28 Mar 2019
Lin Hao and Subodha Kumar
Fordham University - Gabelli School of Business and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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showrooming, fit uncertainty, supplier, wholesale contract, agency contract