Lin Hao

Fordham University - Gabelli School of Business

140 West 62nd Street

New York, NY 10023

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 33,860

SSRN RANKINGS

Top 33,860

in Total Papers Downloads

1,782

SSRN CITATIONS
Rank 36,313

SSRN RANKINGS

Top 36,313

in Total Papers Citations

10

CROSSREF CITATIONS

12

Scholarly Papers (5)

1.

An Analysis of Pricing Models in the Electronic Book Market

MIS Quarterly, Forthcoming
Number of pages: 41 Posted: 06 Jan 2014
Lin Hao and Ming Fan
Fordham University - Gabelli School of Business and University of Washington - Michael G. Foster School of Business
Downloads 820 (37,085)
Citation 8

Abstract:

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electronic book, e-reader, pricing, agency model, wholesale model

2.

The Economic Value of Ratings in App Market

Number of pages: 32 Posted: 26 Jul 2011
Fordham University - Gabelli School of Business, Business School, Sichuan University, China, University of Washington - Michael G. Foster School of Business and Business School, Sichuan University, China
Downloads 455 (79,225)
Citation 7

Abstract:

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consumer ratings, mobile app, revenue sharing, self-selection

3.

Freemium Pricing in Digital Games with Virtual Currency

Number of pages: 36 Posted: 01 Mar 2018 Last Revised: 13 Sep 2019
Zixuan Meng, Lin Hao and Yong Tan
University of Texas at Dallas - Naveen Jindal School of Management, Fordham University - Gabelli School of Business and University of Washington - Michael G. Foster School of Business
Downloads 327 (115,580)

Abstract:

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freemium model, ad-sponsored model, digital games, virtual currency

4.
Downloads 180 (207,500)
Citation 1

Economic Analysis of Reward Advertising

Number of pages: 38 Posted: 22 Aug 2017
Hong Guo, Xuying Zhao, Lin Hao and De Liu
University of Notre Dame, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 134 (265,858)
Citation 1

Abstract:

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Reward Advertising, Apps, Monetization, Consumer Surplus

Economic Analysis of Reward Advertising

Forthcoming in Productions and Operations Management
Number of pages: 50 Posted: 14 Nov 2018
Hong Guo, Xuying Zhao, Lin Hao and De Liu
University of Notre Dame, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 46 (500,413)
Citation 1

Abstract:

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reward advertising, apps, monetization, premium content, consumer surplus

5.

The Overlooked Benefit of Consumer Showrooming for a Physical Retailer

Posted: 28 Mar 2019
Lin Hao and Subodha Kumar
Fordham University - Gabelli School of Business and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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showrooming, fit uncertainty, supplier, wholesale contract, agency contract