Cesar Zamudio

Kent State University

Assistant Professor, Marketing and Entrepreneurship

800 E. Summit St.

Kent, OH 44240

United States

http://www.cesarzamudio.com

SCHOLARLY PAPERS

2

DOWNLOADS

194

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?

Number of pages: 37 Posted: 31 Mar 2014 Last Revised: 31 May 2014
Cesar Zamudio
Kent State University
Downloads 140 (217,417)
Citation 1

Abstract:

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Celebrity endorsements, brand personality, match-up hypothesis, meaning transfer, matching

2.

Two-Sided Matching in the Job Market for Assistant Professors in Marketing

Number of pages: 57 Posted: 29 Jul 2011
Cesar Zamudio, Yu Wang and Ernan Haruvy
Kent State University, California State University, Long Beach and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 54 (393,745)
Citation 1

Abstract:

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