Himanshu Chauhan

Institute of Management, Nirma University

Faculty-Marketing Area

Sarkhej-Gandhinagar Highway, Chandlodia

Ahmedabad, 382481

India

http://management.nirmauni.ac.in/author/himanshuchauhan/

SCHOLARLY PAPERS

5

DOWNLOADS

245

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Dietary Food Supplements: What Consumers Perceive?

Chauhan, H. A., Bhatia, M., & Hirpara, N. (2017). Dietary Food Supplements: What Consumers Perceive? In Making a Difference and Becoming the Agents of Change in the Field of Management (pp. 100–110). Gandhinagar: Billberry Studio.
Number of pages: 11 Posted: 17 Nov 2017
Himanshu Chauhan, Mayank Bhatia and Nilesh Hirpara
Institute of Management, Nirma University, Shri Chimanbhai Patel Institute of Management & Research and Shri Chimanbhai Patel Institute of Management & Research
Downloads 146 (253,956)

Abstract:

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Dietary Food Supplements, Consumer Behavior, Consumer Preferences

2.

A Study on Consumer Preferences Towards Fashion Jewelry in Ahmedabad & Gandhinagar City of Gujarat

Studies in Indian Place Names, 40(56), 232–248.
Number of pages: 17 Posted: 16 Mar 2021 Last Revised: 20 Sep 2021
Anupam Rana and Himanshu Chauhan
Indus University and Institute of Management, Nirma University
Downloads 44 (512,314)

Abstract:

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Fashion Jewelry, Imitation Jewelry Market, Consumer Preferences, Buying Behavior

3.

Jewellery Market: Latest Marketing Trends

Unlocking Management Research A Road Map to Future Business 2020, 249-258
Number of pages: 6 Posted: 10 Nov 2021
Anupam Rana, R.K. Singh and Himanshu Chauhan
Indus University, Indus University and Institute of Management, Nirma University
Downloads 20 (665,171)

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Jewellery market, Marketing trends, Digital & Social media, Big data, Artificial intelligence, Consumer experience

4.

Personality Traits & Its Impact on Online Shoppers

KIJECBM/ Jan-Mar (2018) Vol. -5, ISS-1/A47 Page No.249-263
Number of pages: 15 Posted: 24 May 2021
Himanshu Chauhan and Samir Gopalan
Institute of Management, Nirma University and Silver Oak Univesity, Ahmedabad
Downloads 19 (658,043)

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Online Shopping, Consumer Behaviour, Ten-Item Personality Inventory-(TIPI)

5.

Business Environment: Indian Pharma Sector

ANVESH-2020 DOCTORAL RESEARCH CONFERENCE IN MANAGEMENT 2020
Number of pages: 5 Posted: 10 Nov 2021
Indrani Biswas, R.K. Singh and Himanshu Chauhan
Indus University - Department of Management Studies, Indus University and Institute of Management, Nirma University
Downloads 16 (679,777)

Abstract:

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Business environment, component of business environment, Stakeholders of pharma, SWOT analysis of the Indian pharmaceutical industry, Porter’s Five Forces model, PEST analysis, impact of COVIDon the business environment.