Author Page for Christof Koch

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449

Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016

Milica Milosavljevic Mormann, Jonathan Malmaud, Alexander Huth, Christof Koch and Antonio Rangel

Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology

Downloads 789 (36,277)

Citation 29

Abstract:

2.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012

Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012

Milica Milosavljevic Mormann, Vidhya Navalpakkam, Christof Koch and Antonio Rangel

Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology

Downloads 754 (38,575)

Citation 8

Abstract:

3.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016

Milica Milosavljevic Mormann, R. Towal and Christof Koch

Southern Methodist University (SMU) - Marketing Department, California Institute of Technology and California Institute of Technology - Division of Biology

Downloads 391 (88,353)

Citation 1

Abstract:

4.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011

Number of pages: 11 Posted: 05 Feb 2012

Milica Milosavljevic Mormann, Christof Koch and Antonio Rangel

Southern Methodist University (SMU) - Marketing Department, California Institute of Technology - Division of Biology and California Institute of Technology

Downloads 274 (130,826)

Citation 1

Abstract:

5.

Feature Extraction by Multiple Neurons in a Topographical Sensory Map

Science Direct Working Paper No S1574-034X(04)70442-1

Number of pages: 5 Posted: 23 Feb 2018

Rüdiger Krahe, Gabriel Kreiman, Fabrizio Gabbiani, Christof Koch and Walter Metzner

University of California, Riverside (UCR) - Department of Biology, California Institute of Technology - Division of Biology, Baylor University - Division of Neuroscience, California Institute of Technology - Division of Biology and University of California, Riverside (UCR) - Department of Biology

Downloads 3 (724,507)

Christof Koch

California Institute of Technology - Division of Biology

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Scholarly Papers (5)

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Abstract:

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Abstract:

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Abstract:

Consumers Can Make Decisions in as Little as a Third of a Second

Abstract:

Feature Extraction by Multiple Neurons in a Topographical Sensory Map

Abstract: