Christof Koch

California Institute of Technology - Division of Biology

Pasadena, CA 91125

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 25,682

SSRN RANKINGS

Top 25,682

in Total Papers Downloads

2,211

SSRN CITATIONS
Rank 31,422

SSRN RANKINGS

Top 31,422

in Total Papers Citations

13

CROSSREF CITATIONS

13

Scholarly Papers (5)

1.

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 789 (36,277)
Citation 29

Abstract:

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drift-diffusion model, value-based choice, response time, eye-tracking, consumer, mimimum RT

2.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 754 (38,575)
Citation 8

Abstract:

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Decision making, Reward, Visual saliency, Attention, Packaging, Consumer choice

3.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology and California Institute of Technology - Division of Biology
Downloads 391 (88,353)
Citation 1

Abstract:

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Attention, Eye-tracking, Decision-Making, Neuroscience, Consumer

4.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011
Number of pages: 11 Posted: 05 Feb 2012
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 274 (130,826)
Citation 1

Abstract:

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5.

Feature Extraction by Multiple Neurons in a Topographical Sensory Map

Science Direct Working Paper No S1574-034X(04)70442-1
Number of pages: 5 Posted: 23 Feb 2018
University of California, Riverside (UCR) - Department of Biology, California Institute of Technology - Division of Biology, Baylor University - Division of Neuroscience, California Institute of Technology - Division of Biology and University of California, Riverside (UCR) - Department of Biology
Downloads 3 (724,507)

Abstract:

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Computational Neuro Science, Coding and Information Theory, Conferences/0202049