Jonathan Malmaud

California Institute of Technology

Pasadena, CA 91125

United States

  • California Institute of Technology

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The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Milica Milosavljevic Mormann, Jonathan Malmaud, Alexander Huth, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology
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Abstract:

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drift-diffusion model, value-based choice, response time, eye-tracking, consumer, mimimum RT