Dorthe Brogård Kristensen

University of Southern Denmark

Campusvej 55

DK-5230 Odense, 5000

Denmark

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Scholarly Papers (1)

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Social Discourses of Healthy Eating: A Market Segmentation Approach

Appetite, Vol. 55, No. 2, pp. 288-297, 2010
Posted: 02 Aug 2011
Polymeros Chrysochou, Søren Askegaard, Klaus G. Grunert and Dorthe Brogård Kristensen
Aarhus University - Department of Business Administration, SDU Odense University - Marketing, Aarhus School of Business - Marketing and Statistics and University of Southern Denmark

Abstract:

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Healthy eating, Discourses, Denmark, Word association task, Latent class clustering, Multinomial logistic regression