Carlos E. Basurto Meza

Universidad de Monterrey (UDEM)

Director de Division de Negocios

Av. Morones Prieto 4500 Pte.

Monterrey, Nuevo León 66238

Mexico

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Scholarly Papers (1)

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How Social-Cause Marketing Affects Consumer Perceptions

Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Steve Hoeffler, Paul N. Bloom, Kevin Lane Keller and Carlos E. Basurto Meza
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE), Dartmouth College - Tuck School of Business and Universidad de Monterrey (UDEM)

Abstract:

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Conjoint Analysis (Marketing), Marketing Research, Social Marketing, Marketing Industrial Research, Research Rate of Return, Capital Investments, Financial Performance