William Hedgcock

The University of Iowa

Assistant Professor

SCHOLARLY PAPERS

2

DOWNLOADS

26

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Between a Rock and a Hard Place:The Failure of the Attraction Effect Among Unattractive Options

Journal of Consumer Psychology, Forthcoming
Number of pages: 40 Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Selin A. Malkoc, William Hedgcock and Steve Hoeffler
Fisher College of Business, The Ohio State University, The University of Iowa and Vanderbilt University - Marketing
Downloads 26 (488,087)

Abstract:

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context effects, attraction effect, decision making, (un)desirability

2.

Valence Asymmetries in Preference: The Case of Attraction Effect

ADVACNES IN CONSUMER RESEARCH, Vol. 35, pp. 122-124, Angela Y. Lee, Dilip Soman, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Selin A. Malkoc and William Hedgcock
Vanderbilt University - Marketing, Fisher College of Business, The Ohio State University and The University of Iowa

Abstract:

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