Lise Getoor

University of Maryland - College of Computer, Mathematical and Natural Sciences

2300 Symons Hall,

University of Maryland

College Park, MD 20742-3255

United States

  • University of Maryland - College of Computer, Mathematical and Natural Sciences

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Differential Adaptive Diffusion: Understanding Diversity and Learning Whom to Trust in Viral Marketing

Proceedings of the International Conference on Weblogs and Social Media (ICWSM) 2011, Robert H. Smith School Research Paper No. RHS-06-138
Number of pages: 9 Posted: 04 Aug 2011 Last Revised: 30 Sep 2012
Hossam Sharara, William Rand and Lise Getoor
University of Maryland - College of Computer, Mathematical and Natural Sciences, North Carolina State University and University of Maryland - College of Computer, Mathematical and Natural Sciences
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viral marketing, social bookmarking, diffusion, agent-based model, adaptive