Jordi Garolera

Universitat Pompeu Fabra

Professor of Marketing

Ramon Trias Fargas, 25-27

Barcelona, E-08005

Spain

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Consumption Symbols as Carriers of Culture

Journal of Personality & Social Psychology, Vol. 81, No. 3, pp. 492-508, 2001
Posted: 06 Aug 2011
Stanford University - Graduate School of Business, affiliation not provided to SSRN and Universitat Pompeu Fabra

Abstract:

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consumption, symbols, brand, culture, symbolic attributes, expressive attributes