Muhammed Shahrim Abdul Karim

University Putra Malaysia

Selangor Darul Ehsan

Serdang, Selangor 43400

Malaysia

SCHOLARLY PAPERS

3

DOWNLOADS

412

CITATIONS

0

Scholarly Papers (3)

1.

Customers’ Satisfaction towards Institutional Foodservices: An Insight into Universities in the Klang Valley, Malaysia

Number of pages: 15 Posted: 14 Nov 2012
Mohhidin Othman, Nadzirah Salehuddin, Muhammed Shahrim Abdul Karim and Hazrina Ghazali
UNIVERSITI PUTRA MALAYSIA, affiliation not provided to SSRN, University Putra Malaysia and universiti putra malaysia
Downloads 412 (69,752)

Abstract:

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institutional foodservice, customer perception, customer satisfaction, SERVQUAL, Profile Accumulation Technique, Malaysian Universities.

2.

Consumer Attitude and Perception Toward Western Cuisine: A Study of the Italian Cuisine in Malaysia

Posted: 10 Aug 2011
Angelo A Camillo, PhD, Loredana Di Pietro and Muhammed Shahrim Abdul Karim
Sonoma State University - School of Business and Economics, University of Molise and University Putra Malaysia

Abstract:

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ethnic cuisine, Italian cuisine popularity, sustainability, China cuisine trends, hospitality marketing

3.

Consumers Perspectives Towards Malaysia Traditional Food: Sambal Belacan (Chili Shrimp Paste)

Posted: 10 Aug 2011
affiliation not provided to SSRN, affiliation not provided to SSRN, Sonoma State University - School of Business and Economics and University Putra Malaysia

Abstract:

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sambal belacan, consumer perspective, chili-shrimp paste, food definition, focus groups