Eitan Gerstner

Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management

Haifa 32000

Israel

  • Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management

SCHOLARLY PAPERS

4

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447

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Scholarly Papers (4)

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1.

Funding Mechanisms for Higher Education: A Marketing Perspective

HEC Paris Research Paper, No. MKG-2019-1329
Number of pages: 33 Posted: 26 Apr 2019 Last Revised: 12 May 2019
Daniel Halbheer, Gila E. Fruchter, Eitan Gerstner and Thomas Reutterer
HEC Paris - Marketing, Bar-Ilan University - Graduate School of Business Administration, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Vienna University of Economics and Business - Department of Marketing
Downloads 198 (254,460)

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Marketing university education, tuition crisis, push and pull funding, probabilistic service, performance-based funding

2.

Optimizing Service Failure and Damage Control

HEC Paris Research Paper No. MKG-2015-1124
Number of pages: 30 Posted: 18 Dec 2015 Last Revised: 11 Nov 2017
Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner and Oded Koenigsberg
HEC Paris - Marketing, University of St. Gallen, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and London Business School - Department of Marketing
Downloads 148 (326,955)

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Service Quality, Service Reliability, Service Failure, Damage Control

3.

Managing Service Shutdowns: Cash Refunds or Vouchers?

HEC Paris Research Paper No. MKG-2021-1416
Number of pages: 57 Posted: 18 Mar 2021 Last Revised: 21 Nov 2022
Rachel R. Chen, Eitan Gerstner, Daniel Halbheer and Paolo Roma
University of California, Davis - Graduate School of Management, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management, HEC Paris - Marketing and University of Palermo
Downloads 101 (434,525)

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Service Failure and Recovery, Service Shutdown, Cash Refund, Voucher, Service Replacement.

4.

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation

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Customer Bill of Rights under No-Fault Service Failure: Confinement and Compensation

Marketing Science, Vol. 31, No. 1, 2012; pp. 157-171; DOI: 10.1287/mksc.1110.0683
Posted: 24 Oct 2012
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
University of California, Davis - Graduate School of Management, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Graduate School of Management, UC Davis

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service failure, customer bill of rights, advanced selling, targeted compensation