Inyoung Chae

Independent

No Address Available

United States

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Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Marketing Science, Forthcoming
Number of pages: 51 Posted: 24 Oct 2015 Last Revised: 26 Feb 2016
Inyoung Chae, Andrew T. Stephen, Yakov Bart and Dai Yao
Independent, University of Oxford - Said Business School, Northeastern University - D'Amore-McKim School of Business and National University of Singapore
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Citation 3

Abstract:

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Word-of-Mouth, Seeded Marketing Campaigns, Social Media, Spillover Effects, Viral Marketing