Christian Schlereth

WHU - Otto Beisheim School of Management

Prof. Dr.

Burgplatz 2

Vallendar, 56719

Germany

http://www.whu.edu/digital

  • WHU - Otto Beisheim School of Management

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    • Tel: 00492616509455
SCHOLARLY PAPERS

6

DOWNLOADS

379

SSRN CITATIONS

1

CROSSREF CITATIONS

5

Scholarly Papers (6)

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1.

Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes

International Journal of Research in Marketing (2012), 29(2), 167-180.
Number of pages: 50 Posted: 31 Aug 2011 Last Revised: 20 Dec 2013
Christian Schlereth and Bernd Skiera
WHU - Otto Beisheim School of Management and Goethe University Frankfurt
Downloads 228 (151,570)

Abstract:

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Pricing, Willingness to Pay, Discrete Choice Experiments, Bayesian Estimation, Bucket Pricing, Two-Part Pricing Plans, Three-Part Pricing Plans

2.

Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow

International Journal of Research in Marketing, 32 (3), 2015 Forthcoming , Rotman School of Management Working Paper No. 2575159
Number of pages: 62 Posted: 09 Mar 2015
Fabian Schulz, Christian Schlereth, Nina Mazar and Bernd Skiera
Goethe University Frankfurt - Marketing, WHU - Otto Beisheim School of Management, Boston University - Questrom School of Business and Goethe University Frankfurt
Downloads 114 (273,884)

Abstract:

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innovation; pricing; satisfaction; payment sequence preferences

3.

Bluffs, Lies, and Consequences: A Reconceptualization of Bluffing in Buyer-Supplier Negotiations

Journal of Supply Chain Management, Vol. 54., Forthcoming
Number of pages: 59 Posted: 04 Oct 2017
Lutz Kaufmann, Jörg Rottenburger, Craig Carter and Christian Schlereth
WHU - Otto Beisheim School of Management, WHU - Otto Beisheim School of Management, Arizona State University (ASU) and WHU - Otto Beisheim School of Management
Downloads 37 (488,764)
Citation 1

Abstract:

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Buyer-Supplier Negotiations, Deception, Bluff, Lie, Social Cognitive Theory, Moral Disengagement Theory, Q Methodology, Best-Worst Scaling, Behavioral Experiment

4.

Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs

European Journal of Operational Research, Vol. 206, Issue 3, 691-701
Posted: 06 Aug 2014 Last Revised: 07 Aug 2014
Christian Schlereth, Tanja Stepanchuk and Bernd Skiera
WHU - Otto Beisheim School of Management, Independent and Goethe University Frankfurt

Abstract:

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Marketing, Pricing, Two-part tariffs, Mixed integer nonlinear programming

5.

Measuring Consumers’ Preferences for Metered Pricing of Services

Journal of Service Research, Vol. 14, Issue 4, 443-459
Posted: 06 Aug 2014
Christian Schlereth, Bernd Skiera and Agnieszka Wolk
WHU - Otto Beisheim School of Management, Goethe University Frankfurt and Independent

Abstract:

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metered pricing, usage-based pricing, conjoint analysis, pricing, services

6.

Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals

Marketing Letters, Vol. 23, Issue 3, 761-776
Posted: 06 Aug 2014
Christian Schlereth, Christine Eckert and Bernd Skiera
WHU - Otto Beisheim School of Management, University of Technology Sydney (UTS) - School of Marketing and Goethe University Frankfurt

Abstract:

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Willingness-to-pay, Willingness-to-pay intervals, Discrete choice experiments, Scale heterogeneity