Brychan Thomas

University of Glamorgan - Business

Glamorgan University

Pontypridd

Wales

United Kingdom

http://staff.glam.ac.uk/users/51

  • University of Glamorgan - Business

SCHOLARLY PAPERS

2

DOWNLOADS

217

SSRN CITATIONS

3

CROSSREF CITATIONS

2

Scholarly Papers (2)

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1.

Developing the Internet as a Branding Tool: i-Branding Implications for Food Companies

Simmons, G., Thomas, B., & Truong, Y. (2010). Managing i-branding to create brand equity. European Journal of Marketing, 44(9/10), 1260-1285.
Number of pages: 20 Posted: 10 Dec 2014
Geoff Simmons, Brychan Thomas and Yann Truong
Queen's University Belfast, University of Glamorgan - Business and ESC Rennes SChool of Business
Downloads 133 (293,305)
Citation 3

Abstract:

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Internet marketing, Electronic commerce, Brands, Brand equity, Interpersonal communications, Marketing communications

2.

The Emergence and Development of the Cambridge Ink Jet Printing Industry

Centre for Technology Management (CTM) Working Paper, No. 2009/04
Number of pages: 30 Posted: 06 Sep 2011
Elizabeth W. Garnsey, Brychan Thomas and Erik Stam
University of Cambridge - Judge Business School, University of Glamorgan - Business and Utrecht University - School of Economics
Downloads 84 (402,107)

Abstract:

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Ink Jet Printing industry, high tech, cluster dynamics, genealogical/ecological processes, renewal