Author Page for Brychan Thomas

Brychan Thomas

University of Glamorgan - Business

Glamorgan University

Pontypridd

Wales

United Kingdom

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Centre for Technology Management (CTM) Working Paper, No. 2009/04

Number of pages: 30 Posted: 06 Sep 2011

University of Cambridge - Judge Business School, University of Glamorgan - Business and Utrecht University - Utrecht University School of Economics

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Citation 1

Simmons, G., Thomas, B., & Truong, Y. (2010). Managing i-branding to create brand equity. European Journal of Marketing, 44(9/10), 1260-1285.

Number of pages: 20 Posted: 10 Dec 2014

Geoff Simmons, Brychan Thomas and Yann Truong

Queen's University Belfast, University of Glamorgan - Business and ESC Rennes SChool of Business

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