Brychan Thomas

University of Glamorgan - Business

Glamorgan University

Pontypridd

Wales

United Kingdom

http://staff.glam.ac.uk/users/51

SCHOLARLY PAPERS

2

DOWNLOADS

124

CITATIONS

1

Scholarly Papers (2)

1.

The Emergence and Development of the Cambridge Ink Jet Printing Industry

Centre for Technology Management (CTM) Working Paper, No. 2009/04
Number of pages: 30 Posted: 06 Sep 2011
Elizabeth W. Garnsey, Brychan Thomas and Erik Stam
University of Cambridge - Judge Business School, University of Glamorgan - Business and Utrecht University - Utrecht University School of Economics
Downloads 54 (279,034)
Citation 1

Abstract:

Ink Jet Printing industry, high tech, cluster dynamics, genealogical/ecological processes, renewal

2.

Developing the Internet as a Branding Tool: i-Branding Implications for Food Companies

Simmons, G., Thomas, B., & Truong, Y. (2010). Managing i-branding to create brand equity. European Journal of Marketing, 44(9/10), 1260-1285.
Number of pages: 20 Posted: 10 Dec 2014
Geoff Simmons, Brychan Thomas and Yann Truong
Queen's University Belfast, University of Glamorgan - Business and ESC Rennes SChool of Business
Downloads 20 (302,966)

Abstract:

Internet marketing, Electronic commerce, Brands, Brand equity, Interpersonal communications, Marketing communications