Ryan Elder

Brigham Young University - J. Willard and Alice S. Marriott School of Management

Provo, UT 84602

United States

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

1.

Feminine to Smell But Masculine to Touch? Multisensory Congruence and Its Effect on the Aesthetic Experience

Journal of Consumer Psychology 20 (2010) 410-418
Number of pages: 9 Posted: 21 Jan 2015
Aradhna Krishna, Ryan Elder and Cindy Caldara
University of Michigan, Stephen M. Ross School of Business, Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Grenoble
Downloads 492 (55,433)

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2.

Satiation from Sensory Simulation: Evaluating Foods Decreases Enjoyment of Similar Foods

Number of pages: 23 Posted: 14 Sep 2013
Brigham Young University, University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 309 (95,835)

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Satiation, Sensory Simulation, Sensory-Specific Satiety, Hedonic Consumption

3.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 255 (117,578)

Abstract:

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dynamic imagery, logo design, brand attitudes, engagement, perceived movement

4.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 187 (158,597)

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dynamic imagery, traffic, sign, perceived movement, risk, attentional vigilance, transformative consumer research

5.

The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation

Journal of Consumer Research, Vol. 38, No. 6, April 2012
Number of pages: 17 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 81 (299,606)

Abstract:

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6.

The Effect of Advertising Copy on Sensory Thoughts and Perceived Taste

Journal of Consumer Research, Vol. 36, February 2010
Number of pages: 9 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 77 (311,182)

Abstract:

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