Ryan Elder

Brigham Young University - J. Willard and Alice S. Marriott School of Management

Provo, UT 84602

United States

SCHOLARLY PAPERS

6

DOWNLOADS
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in Total Papers Downloads

1,424

CITATIONS
Rank 21,001

SSRN RANKINGS

Top 21,001

in Total Papers Citations

31

Scholarly Papers (6)

1.

Feminine to Smell But Masculine to Touch? Multisensory Congruence and Its Effect on the Aesthetic Experience

Journal of Consumer Psychology 20 (2010) 410-418
Number of pages: 9 Posted: 21 Jan 2015
Aradhna Krishna, Ryan Elder and Cindy Caldara
University of Michigan, Stephen M. Ross School of Business, Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Grenoble
Downloads 495 (55,727)

Abstract:

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2.

Satiation from Sensory Simulation: Evaluating Foods Decreases Enjoyment of Similar Foods

Number of pages: 23 Posted: 14 Sep 2013
Brigham Young University, University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 311 (96,407)
Citation 1

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Satiation, Sensory Simulation, Sensory-Specific Satiety, Hedonic Consumption

3.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 262 (115,762)
Citation 1

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dynamic imagery, logo design, brand attitudes, engagement, perceived movement

4.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 190 (159,098)

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dynamic imagery, traffic, sign, perceived movement, risk, attentional vigilance, transformative consumer research

5.

The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation

Journal of Consumer Research, Vol. 38, No. 6, April 2012
Number of pages: 17 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 86 (290,489)

Abstract:

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6.

The Effect of Advertising Copy on Sensory Thoughts and Perceived Taste

Journal of Consumer Research, Vol. 36, February 2010
Number of pages: 9 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 80 (303,515)

Abstract:

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