Tuan Q. Phan

National University of Singapore (NUS)

Assistant Professor

http://www.tuanqphan.us

SCHOLARLY PAPERS

7

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in Total Papers Downloads

817

CITATIONS

1

Scholarly Papers (7)

1.

Investigating the Effects of Self-Presentation at Online Social Network Sites and Brand Pages on Offline Purchase Behavior

Number of pages: 42 Posted: 07 Feb 2014 Last Revised: 01 Apr 2016
National University of Singapore (NUS), National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 132 (85,594)

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User-generated content, Information divergence, Big data, Consumer behavior, Econometric modeling, Text mining

2.

Homophily and Influence: Pricing to Harness Word-of-Mouth on Social Networks

Number of pages: 70 Posted: 09 Feb 2015 Last Revised: 11 Feb 2016
Peter Pal Zubcsek, Tuan Q. Phan and Xuesong Lu
Tel Aviv University - Coller School of Management, National University of Singapore (NUS) and Ecole Polytechnique Fédérale de Lausanne
Downloads 86 (134,106)

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informative advertising, pricing, word-of-mouth, assortativity, homophily, social influence

3.

The Evolution of Influence Through Endogenous Link Formation

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 20 Feb 2015
Tuan Q. Phan and David Godes
National University of Singapore (NUS) and University of Maryland
Downloads 65 (207,560)

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agent-based modeling, influence, communication channel, noise, diffusion, link formation, social networks

4.

Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth

33rd International Conference on Information Systems, Orlando, FL, 2012
Number of pages: 10 Posted: 18 Oct 2012 Last Revised: 10 Dec 2012
Qing Chen, Tuan Q. Phan and Khim Yong Goh
National University of Singapore (NUS) - School of Computing, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 46 (310,582)

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word-of-mouth, WOM, social networks, superbowl, advertising

5.
Downloads 3 (560,534)
Citation 1

Treasure Hunt: Social Learning in the Field

NBER Working Paper No. w21014
Number of pages: 42 Posted: 16 Mar 2015 Last Revised: 25 Mar 2015
Markus M. Mobius, Tuan Q. Phan and Adam Szeidl
University of Michigan at Ann Arbor - School of Information, National University of Singapore (NUS) and Central European University
Downloads 3 (587,363)
Citation 1

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Treasure Hunt: Social Learning in the Field

CEPR Discussion Paper No. DP10493
Number of pages: 43 Posted: 16 Mar 2015
Markus M. Mobius, Tuan Q. Phan and Adam Szeidl
University of Michigan at Ann Arbor - School of Information, National University of Singapore (NUS) and Central European University
Downloads 0
Citation 1
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information aggregation, information diffusion, networks, social learning

6.

Why are People Addicted to SNS? Understanding the Role of SNS Characteristics in the Formation of SNS Addiction

Posted: 22 Mar 2018
Haifeng Xu, Tuan Q. Phan and Bernard Tan
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and National University of Singapore (NUS) - Department of Information Systems

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SNS Addiction, SNS Use Habit, SNS Characteristics, Social Network Characteristics, Communication Characteristics

7.

A Co-Evolution Model of Network Structure and User Behavior: The Case of Content Generation in Online Social Networks

Number of pages: 61 Posted: 16 Dec 2015 Last Revised: 06 Feb 2018
National University of Singapore (NUS), National University of Singapore (NUS), University of Connecticut - Department of Operations & Information Management and Harvard University - Department of Statistics
Downloads 0 (216,886)

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Social network structure, Content production, Co-evolution model, Latent space models