Mahima Hada

City University of New York - Allen G. Aaronson Department of Marketing & International Business

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

1

DOWNLOADS

73

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Allocating Spend on Digital Video Advertising: Longitudinal Analysis Across Two Industries

Journal of Advertising Research, Forthcoming, Baruch College Zicklin School of Business Research Paper No. 2018-02-06
Number of pages: 26 Posted: 21 Feb 2018 Last Revised: 27 Feb 2018
Nazrul I. Shaikh, Mahima Hada and Niva Shrestha
University of Miami - Department of Industrial Engineering, City University of New York - Allen G. Aaronson Department of Marketing & International Business and ACNielsen
Downloads 73 (336,454)

Abstract:

Loading...

marketing effectiveness