Yanwei Zhang

Uber Technologies Inc.

1455 Market St

San Francisco, CA 94103-1331

United States

SCHOLARLY PAPERS

2

DOWNLOADS

137

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Bayesian Analysis of Big Data in Insurance Predictive Modeling Using Distributed Computing

ASTIN Bulletin: The Journal of the International Actuarial Association, DOI: doi/10.1017/asb.2017.15
Number of pages: 22 Posted: 26 Jul 2017
Yanwei Zhang
Uber Technologies Inc.
Downloads 73 (346,915)

Abstract:

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Bayesian, big data, distributed computing, predictive modeling, ratemaking, Spark

2.

What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information

Marketing Science Working Paper Series
Number of pages: 55 Posted: 23 Apr 2020 Last Revised: 28 Apr 2020
University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department, University of Houston - C.T. Bauer College of Business and Uber Technologies Inc.
Downloads 64 (372,121)

Abstract:

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Virality, shares, information spread, brand prominence, ad content, ad cues, optimum video length, video ads, YouTube videos, emotion, argument