Yanwei Zhang

Uber Technologies Inc.

1455 Market St

San Francisco, CA 94103-1331

United States

SCHOLARLY PAPERS

2

DOWNLOADS

290

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information

Marketing Science Working Paper Series, USC Marshall School of Business Research Paper
Number of pages: 55 Posted: 23 Apr 2020 Last Revised: 07 Aug 2020
University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department, University of Houston - C.T. Bauer College of Business and Uber Technologies Inc.
Downloads 198 (186,633)

Abstract:

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Virality, shares, information spread, brand prominence, ad content, ad cues, optimum video length, video ads, YouTube videos, emotion, argument

2.

Bayesian Analysis of Big Data in Insurance Predictive Modeling Using Distributed Computing

ASTIN Bulletin: The Journal of the International Actuarial Association, DOI: doi/10.1017/asb.2017.15
Number of pages: 22 Posted: 26 Jul 2017
Yanwei Zhang
Uber Technologies Inc.
Downloads 92 (336,746)

Abstract:

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Bayesian, big data, distributed computing, predictive modeling, ratemaking, Spark