Margaret McCann

Glasgow Caledonian University

Lecturer

City Campus

Cowcaddens Road

Glasgow G4 0BA, Scotland

United Kingdom

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Scholarly Papers (1)

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Return on Investment: What Literature Exists on the Use of Social Media and ROI?

Number of pages: 11 Posted: 13 Sep 2011
Glasgow Caledonian University, Glasgow Caledonian University, Truman Bodden Law School and Glasgow Caledonian University - Caledonian Business School
Downloads 1,295 (19,220)

Abstract:

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social media, return on investment, ROI, SMEs, small businesses