Yifan Dou

Fudan University - School of Management

Professor

670 Guoshun Rd

Yangpu District

Shanghai, Shanghai 200433

China

  • Fudan University - School of Management

SCHOLARLY PAPERS

17

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5,191

TOTAL CITATIONS
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SSRN RANKINGS

Top 33,830

in Total Papers Citations

20

Scholarly Papers (17)

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1.

Understanding the Role of Live Streamers in Live-Streaming E-Commerce

Forthcoming in Electronic Commerce Research and Applications
Number of pages: 27 Posted: 28 Jun 2022 Last Revised: 21 Feb 2023
Hailiang Chen, Yifan Dou and Yongbo Xiao
HKU Business School, The University of Hong Kong, Fudan University - School of Management and School of Economics and Management, Tsinghua University
Downloads 1,517 (26,884)
Citation 9

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live-streaming e-commerce, clustering, determinants, gross merchandise value, fan growth

2.

Just the Right Emotion: The Impact of  Influencers' Verbal Expressions, Facial Expressions and Affective Coherence on Mobile Commerce Sales

Number of pages: 38 Posted: 28 Jun 2022 Last Revised: 13 Sep 2024
Miao Yu, Hailiang Chen and Yifan Dou
HKU Business School, The University of Hong Kong, HKU Business School, The University of Hong Kong and Fudan University - School of Management
Downloads 954 (52,534)
Citation 5

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live streaming commerce, emotions as social information theory, verbal and facial emotion, affective coherence, sales performance

3.

Platform Competition under Network Effects: Piggybacking and Optimal Subsidization

Forthcoming in Information Systems Research
Number of pages: 38 Posted: 01 Feb 2018 Last Revised: 01 Mar 2021
Yifan Dou and D. J. Wu
Fudan University - School of Management and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 712 (77,839)
Citation 3

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Analytical Modeling, Economics of IS, Network Effects, Piggybacking, Platform Competition, Pricing, Subsidization

4.

Coping with Spatial Mismatch: Subsidy Design for Electric Vehicle and Charging Markets

Manufacturing & Service Operations Management
Number of pages: 48 Posted: 08 Mar 2019 Last Revised: 07 Sep 2021
Wei Zhang and Yifan Dou
The University of Hong Kong - Faculty of Business and Economics and Fudan University - School of Management
Downloads 368 (173,482)

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new energy vehicles; carbon reduction; sustainability; government policy

5.

Player-versus-Player Game Design and Pricing: A Tournament Design Perspective

Forthcoming in Information Systems Research
Number of pages: 1 Posted: 27 Oct 2022 Last Revised: 19 Sep 2024
Haowen Deng, Yifan Dou, Zenan Wu and Cheng Zhang
Fudan University - School of Management, Fudan University - School of Management, School of Economics, Peking Univeristy and Fudan University
Downloads 221 (294,351)

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tournament design, online games, versioning, network effects

6.

Regulating the Collection of Data as A Factor of Production: An Economic Analysis

Number of pages: 22 Posted: 21 Sep 2022
Jinzhao Wang, Yifan Dou and Lihua Huang
Shanghai University of International Business and Economics, Fudan University - School of Management and Fudan University
Downloads 207 (313,287)

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factor of production, data regulation, privacy concern, economics of information systems

7.

Selling Smart and Connected Products: A Value Chain Perspective

Number of pages: 29 Posted: 15 Sep 2022
Zhuoran Lu, Yifan Dou, D. J. Wu and Jian Chen
Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Fudan University - School of Management, Georgia Institute of Technology - Ernest Scheller Jr. College of Business and Tsinghua University - School of Economics and Management
Downloads 197 (327,974)

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Smart and Connected Product, Value Chain, Pricing, Engineering Network Effects, Connectivity

8.

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Information Systems Research, forthcoming
Number of pages: 43 Posted: 14 Dec 2013 Last Revised: 10 Jun 2020
Yifan Dou, Yu Jeffrey Hu and D. J. Wu
Fudan University - School of Management, Purdue University and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 181 (354,571)
Citation 3

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pricing strategies; selling; leasing; vintage depreciation; individual depreciation; network effects; information goods or services

9.

Optimal Consumer Network Structure Formation Under Network Effects: Seeds Controllability and Visibility

NET Institute Working Paper No. 11-07
Number of pages: 38 Posted: 24 Nov 2011
Yifan Dou, Marius Florin Niculescu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 166 (382,575)

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network effects, software, seeding, adoption sequencing, price discrimination

10.

Research on the Marketing Effects of Live Streaming in Online Marketplace

Number of pages: 36 Posted: 07 Dec 2023
Jianping Zheng, Youwei Wang, Yifan Dou and Ling Hong
Fudan University, School of Management, Students, Fudan University - School of Management, Fudan University - School of Management and Fudan University - School of Management
Downloads 157 (403,466)

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Brand shop live streaming, Internet celebrity live streaming, Marketing Effects, Sales Performance

11.

User Education as Operational Levers: A Field Experiment on Selling Data Products

Number of pages: 38 Posted: 09 Mar 2023 Last Revised: 13 Oct 2024
Tian Lu, Xiaoyu Ma, Yifan Dou, Feiteng Huang and Xingyuan Yuan
Arizona State University (ASU) - Department of Information Systems, Beijing Foreign Studies University, Fudan University - School of Management, University of Houston and Beijing Colorful Clouds Technology Co., Ltd
Downloads 156 (403,466)

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Behavioral Learning, Data Product Operation, Data Value, Field Experiment, User Education

12.

Incentivizing The Content Creator When Tasks Can Be Delegated to Artificial Intelligence

Georgia Tech Scheller College of Business Research Paper No. 5118060
Number of pages: 40 Posted: 11 Feb 2025
Xu Zhang, Yifan Dou and D. J. Wu
School of Management, Fudan University, Fudan University - School of Management and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 151 (416,865)

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Human-AI collaboration, Task delegation, Revenue sharing, Technology configuration, Principal-agent problem

13.

The Little Bid More, The Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping

Electronic Commerce Research and Applications, forthcoming
Number of pages: 44 Posted: 19 May 2022 Last Revised: 11 Sep 2023
Tian Lu, Xianghua Lu and Yifan Dou
Arizona State University (ASU) - Department of Information Systems, Fudan University and Fudan University - School of Management
Downloads 135 (453,552)

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E-commerce, Online Shopping, Contingent Free-Shipping, Filler-item Recommendation, Fill-in Purchase

14.

Overcoming the Contribution Uncertainty in Business-to-Business Data Transactions: A Relational Contract Approach

Number of pages: 37 Posted: 03 Mar 2025
Siyi Yang, Jinzhao Wang, Yifan Dou and Lihua Huang
Fudan University - School of Management, Shanghai University of International Business and Economics, Fudan University - School of Management and Fudan University
Downloads 47 (875,227)

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Data product, Data transaction, Relational contracts, Contribution uncertainty

15.

Exclusive Copyright Strategy of Competing Music Platforms

Number of pages: 56 Posted: 25 Mar 2025
Hongyan XU, Nengyue Zhu, He Huang and Yifan Dou
Chongqing University - School of Economics and Business Administration, Chongqing University, Chongqing University - School of Economics and Business Administration and Fudan University - School of Management
Downloads 22 (1,117,653)

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exclusive copyright, platform, distribution, revenue share rate

16.

How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model

Zheng, J., Qi, Z., Dou, Y., & Tan, Y. (2019). How mega is the mega? Exploring the spillover effects of WeChat using graphical model. Information Systems Research, 30(4), 1343-1362.
Posted: 23 Sep 2016 Last Revised: 10 Aug 2021
Jinyang Zheng, Zhengling Qi, Yifan Dou and Yong Tan
Purdue University - Krannert School of Management, George Washington University - School of Business, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business

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causal inference, graphical model, app analytics, WeChat, spillover effects, machine learning, econometrics

17.

Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

Information Systems Research, Vol. 24, No. 1, pp. 164-185, 2013
Posted: 13 Nov 2012 Last Revised: 27 Oct 2015
Yifan Dou, Marius Florin Niculescu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

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social commerce and social media, network effects, social interactions, seeding, adoption process, digital goods and services