Yifan Dou

Fudan University - School of Management

Professor

670 Guoshun Rd

Yangpu District

Shanghai, Shanghai 200433

China

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 25,842

SSRN RANKINGS

Top 25,842

in Total Papers Downloads

3,766

SSRN CITATIONS
Rank 42,279

SSRN RANKINGS

Top 42,279

in Total Papers Citations

21

CROSSREF CITATIONS

1

Scholarly Papers (14)

1.

Understanding the Role of Live Streamers in Live-Streaming E-Commerce

Forthcoming in Electronic Commerce Research and Applications
Number of pages: 27 Posted: 28 Jun 2022 Last Revised: 21 Feb 2023
Hailiang Chen, Yifan Dou and Yongbo Xiao
HKU Business School, The University of Hong Kong, Fudan University - School of Management and School of Economics and Management, Tsinghua University
Downloads 981 (44,626)
Citation 7

Abstract:

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live-streaming e-commerce, clustering, determinants, gross merchandise value, fan growth

2.

Selling with Emotion: How Livestream Influencers’ Facial and Verbal Expressions Drive Mobile Commerce Sales

Number of pages: 39 Posted: 28 Jun 2022 Last Revised: 10 May 2024
Miao Yu, Hailiang Chen and Yifan Dou
HKU Business School, The University of Hong Kong, HKU Business School, The University of Hong Kong and Fudan University - School of Management
Downloads 791 (60,019)
Citation 3

Abstract:

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mobile live commerce, emotions as social information theory, verbal and facial emotion, affective coherence, live sales performance

3.

Platform Competition under Network Effects: Piggybacking and Optimal Subsidization

Forthcoming in Information Systems Research
Number of pages: 38 Posted: 01 Feb 2018 Last Revised: 01 Mar 2021
Yifan Dou and D. J. Wu
Fudan University - School of Management and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 688 (71,986)
Citation 3

Abstract:

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Analytical Modeling, Economics of IS, Network Effects, Piggybacking, Platform Competition, Pricing, Subsidization

4.

Coping with Spatial Mismatch: Subsidy Design for Electric Vehicle and Charging Markets

Manufacturing & Service Operations Management
Number of pages: 48 Posted: 08 Mar 2019 Last Revised: 07 Sep 2021
Wei Zhang and Yifan Dou
The University of Hong Kong - Faculty of Business and Economics and Fudan University - School of Management
Downloads 318 (179,068)

Abstract:

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new energy vehicles; carbon reduction; sustainability; government policy

5.

Regulating the Collection of Data as A Factor of Production: An Economic Analysis

Number of pages: 22 Posted: 21 Sep 2022
Jinzhao Wang, Yifan Dou and Lihua Huang
Fudan University - School of Management, Fudan University - School of Management and Fudan University
Downloads 154 (355,423)

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factor of production, data regulation, privacy concern, economics of information systems

6.

Selling Smart and Connected Products: A Value Chain Perspective

Number of pages: 29 Posted: 15 Sep 2022
Zhuoran Lu, Yifan Dou, D. J. Wu and Jian Chen
Fudan University - School of Management, Fudan University - School of Management, Georgia Institute of Technology - Ernest Scheller Jr. College of Business and Tsinghua University - School of Economics and Management
Downloads 143 (377,269)

Abstract:

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Smart and Connected Product, Value Chain, Pricing, Engineering Network Effects, Connectivity

7.

Optimal Consumer Network Structure Formation Under Network Effects: Seeds Controllability and Visibility

NET Institute Working Paper No. 11-07
Number of pages: 38 Posted: 24 Nov 2011
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 137 (389,999)

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network effects, software, seeding, adoption sequencing, price discrimination

8.

Willingness-to-Play or Willingness-to-Pay? Exploring the Monetization of Player-vs-Player Battles in Online Games

Number of pages: 34 Posted: 27 Oct 2022 Last Revised: 27 Apr 2023
Haowen Deng, Yifan Dou, Zenan Wu and Cheng Zhang
Fudan University - School of Management, Fudan University - School of Management, School of Economics, Peking Univeristy and Fudan University
Downloads 127 (413,713)

Abstract:

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freemium, tournament design, product line design, network externalities, player-versus-player battles

9.

The Little Bid More, The Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping

Electronic Commerce Research and Applications, forthcoming
Number of pages: 44 Posted: 19 May 2022 Last Revised: 11 Sep 2023
Tian Lu, Xianghua Lu and Yifan Dou
Department of Information Systems, Arizona State University, Fudan University and Fudan University - School of Management
Downloads 119 (434,545)
Citation 1

Abstract:

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E-commerce, Online Shopping, Contingent Free-Shipping, Filler-item Recommendation, Fill-in Purchase

10.

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Information Systems Research, forthcoming
Number of pages: 43 Posted: 14 Dec 2013 Last Revised: 10 Jun 2020
Yifan Dou, Yu Jeffrey Hu and D. J. Wu
Fudan University - School of Management, Purdue University and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 116 (442,794)
Citation 2

Abstract:

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pricing strategies; selling; leasing; vintage depreciation; individual depreciation; network effects; information goods or services

11.

Learning Path Matters: A Field Experiment on Strategies for Selling Data Products

Number of pages: 38 Posted: 09 Mar 2023 Last Revised: 14 Apr 2024
Department of Information Systems, Arizona State University, Beijing Foreign Studies University, Fudan University - School of Management, University of Houston and Beijing Colorful Clouds Technology Co., Ltd
Downloads 101 (489,452)

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{Data sales, Data value, Field experiment, Behavioral Learning Theory, Learning Curve Theory, User Education

12.

Research on the Marketing Effects of Live Streaming in Online Marketplace

Number of pages: 36 Posted: 07 Dec 2023
Fudan University, School of Management, Students, Fudan University - School of Management, Fudan University - School of Management and Fudan University - School of Management
Downloads 91 (523,589)

Abstract:

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Brand shop live streaming, Internet celebrity live streaming, Marketing Effects, Sales Performance

13.

How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model

Zheng, J., Qi, Z., Dou, Y., & Tan, Y. (2019). How mega is the mega? Exploring the spillover effects of WeChat using graphical model. Information Systems Research, 30(4), 1343-1362.
Posted: 23 Sep 2016 Last Revised: 10 Aug 2021
Purdue University - Krannert School of Management, George Washington University - School of Business, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business

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causal inference, graphical model, app analytics, WeChat, spillover effects, machine learning, econometrics

14.

Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

Information Systems Research, Vol. 24, No. 1, pp. 164-185, 2013
Posted: 13 Nov 2012 Last Revised: 27 Oct 2015
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

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social commerce and social media, network effects, social interactions, seeding, adoption process, digital goods and services