Yifan Dou

Fudan University - School of Management

Professor

670 Guoshun Rd

Yangpu District

Shanghai, Shanghai 200433

China

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 33,664

SSRN RANKINGS

Top 33,664

in Total Papers Downloads

2,422

SSRN CITATIONS

8

CROSSREF CITATIONS

1

Scholarly Papers (13)

1.

Platform Competition under Network Effects: Piggybacking and Optimal Subsidization

Forthcoming in Information Systems Research
Number of pages: 38 Posted: 01 Feb 2018 Last Revised: 01 Mar 2021
Yifan Dou and D. J. Wu
Fudan University - School of Management and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 635 (67,977)
Citation 3

Abstract:

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Analytical Modeling, Economics of IS, Network Effects, Piggybacking, Platform Competition, Pricing, Subsidization

2.

Understanding the Role of Live Streamers in Live-Streaming E-Commerce

Forthcoming in Electronic Commerce Research and Applications
Number of pages: 27 Posted: 28 Jun 2022 Last Revised: 21 Feb 2023
Hailiang Chen, Yifan Dou and Yongbo Xiao
HKU Business School, The University of Hong Kong, Fudan University - School of Management and School of Economics and Management, Tsinghua University
Downloads 628 (68,948)
Citation 1

Abstract:

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live-streaming e-commerce, clustering, determinants, gross merchandise value, fan growth

3.

Selling with Emotion: How Livestream Influencers’ Facial and Verbal Expressions Drive Mobile Commerce Sales

Number of pages: 38 Posted: 28 Jun 2022 Last Revised: 31 May 2023
Miao Yu, Hailiang Chen and Yifan Dou
HKU Business School, The University of Hong Kong, HKU Business School, The University of Hong Kong and Fudan University - School of Management
Downloads 360 (134,199)

Abstract:

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mobile live commerce, verbal emotion, facial emotion, emotions as social information

4.

Coping with Spatial Mismatch: Subsidy Design for Electric Vehicle and Charging Markets

Manufacturing & Service Operations Management
Number of pages: 48 Posted: 08 Mar 2019 Last Revised: 07 Sep 2021
Wei Zhang and Yifan Dou
The University of Hong Kong - Faculty of Business and Economics and Fudan University - School of Management
Downloads 256 (191,704)

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new energy vehicles; carbon reduction; sustainability; government policy

5.

Optimal Consumer Network Structure Formation Under Network Effects: Seeds Controllability and Visibility

NET Institute Working Paper No. 11-07
Number of pages: 38 Posted: 24 Nov 2011
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 117 (375,906)

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network effects, software, seeding, adoption sequencing, price discrimination

6.

The Little Bid More, The Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping

Electronic Commerce Research and Applications, forthcoming
Number of pages: 44 Posted: 19 May 2022 Last Revised: 03 Mar 2023
Tian Lu, Xianghua Lu and Yifan Dou
Department of Information Systems, Arizona State University, Fudan University and Fudan University - School of Management
Downloads 103 (411,466)
Citation 1

Abstract:

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E-commerce, Online Shopping, Contingent Free-Shipping, Filler-item Recommendation, Fill-in Purchase

7.

Selling Smart and Connected Products: A Value Chain Perspective

Number of pages: 29 Posted: 15 Sep 2022
Zhuoran Lu, Yifan Dou, D. J. Wu and Jian Chen
Fudan University - School of Management, Fudan University - School of Management, Georgia Institute of Technology - Ernest Scheller Jr. College of Business and Tsinghua University - School of Economics and Management
Downloads 81 (479,400)

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Smart and Connected Product, Value Chain, Pricing, Engineering Network Effects, Connectivity

8.

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Information Systems Research, forthcoming
Number of pages: 43 Posted: 14 Dec 2013 Last Revised: 10 Jun 2020
Yifan Dou, Yu Jeffrey Hu and D. J. Wu
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 79 (486,344)
Citation 2

Abstract:

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pricing strategies; selling; leasing; vintage depreciation; individual depreciation; network effects; information goods or services

9.

Regulating the Collection of Data as A Factor of Production: An Economic Analysis

Number of pages: 22 Posted: 21 Sep 2022
Jinzhao Wang, Yifan Dou and Lihua Huang
Fudan University - School of Management, Fudan University - School of Management and Fudan University
Downloads 70 (520,409)

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factor of production, data regulation, privacy concern, economics of information systems

10.

Willingness-to-Play or Willingness-to-Pay? Exploring the Monetization of Player-vs-Player Battles in Online Games

Number of pages: 34 Posted: 27 Oct 2022 Last Revised: 27 Apr 2023
Haowen Deng, Yifan Dou, Zenan Wu and Cheng Zhang
Fudan University - School of Management, Fudan University - School of Management, School of Economics, Peking Univeristy and Fudan University
Downloads 64 (545,486)

Abstract:

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freemium, tournament design, product line design, network externalities, player-versus-player battles

11.

Selling Data Products by Educating Users: Evidence from A Field Experiment

Number of pages: 35 Posted: 09 Mar 2023
Department of Information Systems, Arizona State University, Beijing Foreign Studies University, Fudan University - School of Management, University of Houston and Beijing Colorful Clouds Technology Co., Ltd
Downloads 29 (743,043)

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Behavioral learning theory, User education, Data product, Data value, Field experiment

12.

How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model

Zheng, J., Qi, Z., Dou, Y., & Tan, Y. (2019). How mega is the mega? Exploring the spillover effects of WeChat using graphical model. Information Systems Research, 30(4), 1343-1362.
Posted: 23 Sep 2016 Last Revised: 10 Aug 2021
Purdue University - Krannert School of Management, George Washington University - School of Business, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business

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causal inference, graphical model, app analytics, WeChat, spillover effects, machine learning, econometrics

13.

Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

Information Systems Research, Vol. 24, No. 1, pp. 164-185, 2013
Posted: 13 Nov 2012 Last Revised: 27 Oct 2015
Fudan University - School of Management, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

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social commerce and social media, network effects, social interactions, seeding, adoption process, digital goods and services