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Uma Karmarkar
affiliation not provided to SSRN
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SCHOLARLY PAPERS
3
DOWNLOADS
380
TOTAL CITATIONS
2
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Scholarly Papers (3)
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1.
Planning to Binge: How Consumers Choose to Allocate Media Viewing Time
Number of pages: 51
Posted: 20 Dec 2019
Joy Lu
, Uma Karmarkar and
Vinod Venkatraman
Carnegie Mellon University, Tepper School of Business,
affiliation not provided to SSRN
and Temple University - Department of Marketing and Supply Chain Management
Downloads
265
(238,356)
Citation
1
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Abstract:
Experiential consumption, digital media, binge-watching
2.
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
Downloads
115
(496,307)
Citation
1
2
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
Number of pages: 55
Posted: 20 Oct 2013
Uma Karmarkar and
Bryan Bollinger
affiliation not provided to SSRN
and New York University (NYU) - Department of Marketing
Downloads
115
(499,363)
Citation
1
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Abstract:
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
Posted: 20 Oct 2013
Bryan Bollinger
and Uma Karmarkar
New York University (NYU) - Department of Marketing and
affiliation not provided to SSRN
Abstract:
3.
Note on Neuromarketing
Harvard Business School Marketing Unit Case No. 512-031
Posted: 05 Feb 2012
Uma Karmarkar
affiliation not provided to SSRN
Abstract:
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