Uma Karmarkar

affiliation not provided to SSRN

SCHOLARLY PAPERS

3

DOWNLOADS

380

TOTAL CITATIONS

2

Scholarly Papers (3)

1.

Planning to Binge: How Consumers Choose to Allocate Media Viewing Time

Number of pages: 51 Posted: 20 Dec 2019
Joy Lu, Uma Karmarkar and Vinod Venkatraman
Carnegie Mellon University, Tepper School of Business, affiliation not provided to SSRN and Temple University - Department of Marketing and Supply Chain Management
Downloads 265 (238,356)
Citation 1

Abstract:

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Experiential consumption, digital media, binge-watching

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Number of pages: 55 Posted: 20 Oct 2013
Uma Karmarkar and Bryan Bollinger
affiliation not provided to SSRN and New York University (NYU) - Department of Marketing
Downloads 115 (499,363)
Citation 1

Abstract:

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BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Posted: 20 Oct 2013
Bryan Bollinger and Uma Karmarkar
New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

Abstract:

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3.

Note on Neuromarketing

Harvard Business School Marketing Unit Case No. 512-031
Posted: 05 Feb 2012
Uma Karmarkar
affiliation not provided to SSRN

Abstract:

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