Yusong Wang

Fudan University - School of Management

No. 670, Guoshun Road

No.670 Guoshun Road

Shanghai, 200433

China

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Scholarly Papers (1)

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Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management

Abstract:

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category management, delegation, distribution channels, retailing, suppy chain collaboration