Rohit Varman

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, Issue 19, 2011
Number of pages: 9 Posted: 15 Mar 2012 Last Revised: 13 Mar 2013
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Downloads 163 (187,907)

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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, No. 19, 2011
Number of pages: 9 Posted: 22 Jul 2012
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Downloads 23 (536,208)

Abstract:

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Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power