Nikolay Y. Korotkov

Oxford Brookes University - Business School

MS Business Management Student

Gipsy Lane

Headington

Oxon. OX33 1HX, OX3 0BP

United Kingdom

http://www.brookes.ac.uk/

SCHOLARLY PAPERS

4

DOWNLOADS

645

CITATIONS

0

Scholarly Papers (4)

1.

Forecasting New Product Awareness in Simulated Test Marketing: The Approach for Emerging Markets

Number of pages: 18 Posted: 12 Oct 2011
Nikolay Y. Korotkov
Oxford Brookes University - Business School
Downloads 190 (158,146)

Abstract:

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STM, simulated test marketing, awareness, advertising, effectiveness, media modeling, emerging markets, forecasting, new product development, econometric, the Koyck model, BASES, Designor, Russia

2.

Advertising Pre-Testing in Simulated Test Marketing

Number of pages: 20 Posted: 12 Oct 2011
Nikolay Y. Korotkov
Oxford Brookes University - Business School
Downloads 165 (179,233)

Abstract:

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Simulated test marketing, STM, advertising effectiveness, pre-testing, copy testing, new product development, sales forecasting, emerging markets, BASES, Designor, Novaction, Russia

3.

Simulated Test Marketing in Emerging Markets: Some Empirical Evidence from Russia

Number of pages: 13 Posted: 12 Oct 2011
Nikolay Y. Korotkov and Nicoletta Occhiocupo
Oxford Brookes University - Business School and Oxford Brookes University - Business School
Downloads 162 (182,027)

Abstract:

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STM, Simulated test marketing, emerging markets, Russia, FMCG, forecasting, new product development, BASES, Designor

4.

A Simulated Test Marketing Model for Emerging Markets: Key Principles

Number of pages: 32 Posted: 13 Oct 2011
Nikolay Y. Korotkov
Oxford Brookes University - Business School
Downloads 128 (220,639)

Abstract:

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Simulated test marketing, STM, Assessor, Dirichlet, emerging markets, new product development, sales forecasting, shopping behavior, BASES, Novaction, Designor, Russia