Rom Y. Schrift

Kelley School of Business, Indiana University

Associate Professor

1309 E. 10th St., Office 2131

Bloomington, IN 47405

United States

http://https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=rschrift

SCHOLARLY PAPERS

10

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1,246

SSRN CITATIONS
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Top 26,300

in Total Papers Citations

17

CROSSREF CITATIONS

16

Scholarly Papers (10)

1.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University
Downloads 657 (46,373)
Citation 6

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2.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 01 Feb 2014
Rom Y. Schrift, Oded Netzer and Ran Kivetz
Kelley School of Business, Indiana University, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 148 (229,716)
Citation 3

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3.

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes

Journal of Marketing Research, Vol. 48, pp. 840-854, October 2011
Number of pages: 15 Posted: 25 Aug 2012 Last Revised: 01 Feb 2014
Jeffrey Parker and Rom Y. Schrift
University of Illinois at Chicago - College of Business Administration and Kelley School of Business, Indiana University
Downloads 107 (293,345)
Citation 2

Abstract:

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no-choice options, decision criteria, rejectable choice sets, information processing, conjoint analysis

4.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186
Number of pages: 8 Posted: 30 Jan 2014
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia Business School - Marketing, Columbia Business School - Marketing and Kelley School of Business, Indiana University
Downloads 89 (330,744)
Citation 4

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5.

Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence

Psychological Science, Vol. 25, No. 3, 2014
Number of pages: 10 Posted: 02 Feb 2014 Last Revised: 18 Jul 2015
Rom Y. Schrift and Jeffrey Parker
Kelley School of Business, Indiana University and University of Illinois at Chicago - College of Business Administration
Downloads 65 (395,581)
Citation 2

Abstract:

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decision making, persistence, inference, motivation, performance, preferences, no-choice option, rejectable

6.

Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences

Journal of Consumer Research, Forthcoming
Number of pages: 77 Posted: 15 Jul 2015
Rom Y. Schrift and Moty Amar
Kelley School of Business, Indiana University and Ono Academic College
Downloads 60 (411,747)

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Social Influence, Conflict, Empathy, Shared Identity, Preferences

7.

The Illusion of Multitasking and Its Positive Effect on Performance

Forthcoming, Psychological Science
Number of pages: 85 Posted: 15 Nov 2018
Shalena Srna, Rom Y. Schrift and Gal Zauberman
University of Michigan at Ann Arbor - Marketing, Kelley School of Business, Indiana University and Yale
Downloads 50 (447,670)

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multitasking, performance, perception, engagement, pupil dilation

8.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
Kelley School of Business, Indiana University, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 34 (517,932)
Citation 1

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9.

The Dual Effect of Perceived Centrality on Conformity to Group Preference

Number of pages: 75 Posted: 14 Jun 2019
Edith Shalev and Rom Y. Schrift
Interdisciplinary Center (IDC) Herzliyah and Kelley School of Business, Indiana University
Downloads 22 (587,646)

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perceived centrality, subjective status, group identification, social influence, group preference

10.

Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice

Journal of Consumer Research, Vol. 44, No. 6, 2017
Number of pages: 50 Posted: 17 Nov 2018
Kelley School of Business, Indiana University, University of Illinois at Chicago - College of Business Administration, Yale and University of Michigan at Ann Arbor - Marketing
Downloads 14 (642,234)
Citation 3

Abstract:

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Multi-stage Decisions, Mental Representations, Categorization, Decision Trees, Phased Decisions, Replacement Choices