Rom Y. Schrift

Kelley School of Business, Indiana University

Associate Professor

1309 E. 10th St., Office 2131

Bloomington, IN 47405

United States

http://https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=rschrift

  • Kelley School of Business, Indiana University

SCHOLARLY PAPERS

10

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TOTAL CITATIONS
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Top 29,482

in Total Papers Citations

25

Scholarly Papers (10)

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1.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Eva Ascarza, Scott Neslin, Oded Netzer, Zachery Anderson, Peter Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David Neal, Foster Provost and Rom Y. Schrift
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Reichman University, Duke University, New York University (NYU) - Department of Information, Operations, and Management Sciences and Kelley School of Business, Indiana University
Downloads 1,529 (26,504)
Citation 6

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2.

The Illusion of Multitasking and Its Positive Effect on Performance

Forthcoming, Psychological Science
Number of pages: 85 Posted: 15 Nov 2018
Shalena Srna, Rom Y. Schrift and Gal Zauberman
University of Michigan at Ann Arbor - Marketing, Kelley School of Business, Indiana University and Yale
Downloads 367 (173,984)
Citation 1

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multitasking, performance, perception, engagement, pupil dilation

3.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 07 Jan 2024
Rom Y. Schrift, Oded Netzer and Ran Kivetz
Kelley School of Business, Indiana University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 258 (252,908)
Citation 3

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4.

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes

Journal of Marketing Research, Vol. 48, pp. 840-854, October 2011
Number of pages: 15 Posted: 25 Aug 2012 Last Revised: 01 Feb 2014
Jeffrey Parker and Rom Y. Schrift
University of Illinois at Chicago - College of Business Administration and Kelley School of Business, Indiana University
Downloads 202 (320,533)
Citation 2

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no-choice options, decision criteria, rejectable choice sets, information processing, conjoint analysis

5.

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

Journal of Consumer Psychology, 18 (2008) 179–186
Number of pages: 8 Posted: 30 Jan 2014 Last Revised: 09 Jan 2024
Ran Kivetz, Oded Netzer and Rom Y. Schrift
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and Kelley School of Business, Indiana University
Downloads 179 (358,074)
Citation 7

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6.

The Dual Effect of Perceived Centrality on Conformity to Group Preference

Number of pages: 75 Posted: 14 Jun 2019
Edith Shalev and Rom Y. Schrift
Reichman University - Interdisciplinary Center (IDC) Herzliyah and Kelley School of Business, Indiana University
Downloads 136 (450,958)

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perceived centrality, subjective status, group identification, social influence, group preference

7.

Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence

Psychological Science, Vol. 25, No. 3, 2014
Number of pages: 10 Posted: 02 Feb 2014 Last Revised: 18 Jul 2015
Rom Y. Schrift and Jeffrey Parker
Kelley School of Business, Indiana University and University of Illinois at Chicago - College of Business Administration
Downloads 109 (535,076)
Citation 4

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decision making, persistence, inference, motivation, performance, preferences, no-choice option, rejectable

8.

Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences

Journal of Consumer Research, Forthcoming
Number of pages: 77 Posted: 15 Jul 2015
Rom Y. Schrift and Moty Amar
Kelley School of Business, Indiana University and Ono Academic College
Downloads 106 (546,387)

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Social Influence, Conflict, Empathy, Shared Identity, Preferences

9.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Rom Y. Schrift, Ran Kivetz and Oded Netzer
Kelley School of Business, Indiana University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 90 (609,551)
Citation 1

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10.

Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice

Journal of Consumer Research, Vol. 44, No. 6, 2017
Number of pages: 50 Posted: 17 Nov 2018
Rom Y. Schrift, Jeffrey Parker, Gal Zauberman and Shalena Srna
Kelley School of Business, Indiana University, University of Illinois at Chicago - College of Business Administration, Yale and University of Michigan at Ann Arbor - Marketing
Downloads 77 (668,684)
Citation 1

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Multi-stage Decisions, Mental Representations, Categorization, Decision Trees, Phased Decisions, Replacement Choices