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Uthayakumar Tharmi
affiliation not provided to SSRN
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1.
The Relationship of Brand Equity to Purchase Intention
The IUP Journal of Marketing Management, Vol. XI, No. 2, May 2012, pp. 7-26
Posted: 15 Oct 2012
Samithamby Senthilnathan
and Uthayakumar Tharmi
International Training Institute and
affiliation not provided to SSRN
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