Karen Gedenk

University of Hamburg - Institute for Marketing and Media

Professor of Marketing

Welckerstrasse 8

Hamburg, 20354

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

194

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 161 (230,083)
Citation 1

Abstract:

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Sales Promotion, Premiums, Price Cuts, Retailing, Purchase Decisions

2.

'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns

Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Number of pages: 22 Posted: 15 Oct 2013
Carmen Horn, Anne Fries and Karen Gedenk
Independent, University of Hamburg and University of Hamburg - Institute for Marketing and Media
Downloads 33 (558,368)

Abstract:

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Communication Appeals, Reciprocity, Sweepstakes