Cheryl Bridges

Texas A&M University - Department of Marketing

430 Wehner

College Station, TX 77843-4218

United States

  • Texas A&M University - Department of Marketing

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Innovations in Retail Business Models

Journal of Retailing, Vol. 87S, No. 1, pp. S3-S16, 2011, Mays Business School Research Paper No. 2012-28
Number of pages: 15 Posted: 02 Feb 2012
Alina Sorescu, Ruud T. Frambach, Jagdip Singh, Arvind Rangaswamy and Cheryl Bridges
Texas A&M University - Department of Marketing, VU University Amsterdam, Case Western Reserve University - Department of Marketing and Policy Studies, Pennsylvania State University - Department of Marketing and Texas A&M University - Department of Marketing
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Business model, Retailing, Innovation, Value creation, Value appropriation