Fort Collins, CO 80523
Colorado State University
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Customer value anticipation, Service dominant logic, Customer loyalty, Customer satisfaction, Customer value
Customer value, Relationship lifecycle, Value creation, Value appropriation
Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power
Proactive customer orientation, Market orientation, Customer value, Buyer-seller relationships
Strategic planning, Organizational change, Organizational effectiveness, Critical success factors
Customer value change, Segment instability, Industrial segmentation, Changing needs
Relationship metaphor, Expressive relationships, Liquid modernity
Customer value measurement, Cross-cultural, Services
Consumer behaviour, Perception, Cross-cultural studies, National cultures, International marketing, Marketing strategy
