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Md. Ashraf Harun

East West University

Lecturer, Department of Business Administration

43-45 Mohakhali C/A

Dhaka, 1212

Bangladesh

  • East West University

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Scholarly Papers (1)

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Analyzing the Marketing Strategy of Soft Drinks in Bangladesh: A Study on RC (Partex Beverage)

European Journal of Business and Management , Vol.5, No.30, 2013
Number of pages: 15 Posted: 09 Mar 2015
Md. Ashraf Harun, Mohammad Kamal and Mohitul Mustafi
East West University, Uttara University and Khwaja Yunus Ali University - School of Business
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Abstract:

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Marketing strategy, Soft drinks Customer, Customer Satisfaction, SWOT Analysis.