Michelle B. Cowley-Cunningham

Royal Statistical Society

RSS Fellow

12 Errol Street

London, EC1Y 8LX

United Kingdom

SCHOLARLY PAPERS

38

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CITATIONS
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Ideas:
“  My research examines critical junctures in our understanding of behavioural epistemology, empirical legal research, and ABM business marketing. I am an academic and practitioner working to bring basic, applied, and implementive research to professional and societal audiences.  ”

Scholarly Papers (38)

1.

'Jellies & Jaffas': Applying PR Smith's SOSTAC Marketing Model to an Online Confectionery Start-Up

QQI - Applying Marketing Theory to eBusiness - Confectionery - Digital Marketing Certification Programme DkIT (2016)
Number of pages: 7 Posted: 06 Sep 2016 Last Revised: 16 Nov 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 816 (28,397)

Abstract:

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2.

How Marketing Communication Has Changed in the Digital Age: A Case-Study of Tiffany & Co.'s 'Iconic Marketing Formula'

QQI - Marketing Campaign Audit - Diamond Industry - Digital Marketing Certification Programme DkIT (Permission to use Images from Tiffany & Co, New York)
Number of pages: 7 Posted: 06 Sep 2016 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 449 (62,089)

Abstract:

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Iconic Marketing Formula

3.

Research Skills: Issues in Choosing a Research Topic – Dissertation Candidate Lecture (Presentation Slides)

CPD Research Methods Guide
Number of pages: 13 Posted: 31 Jul 2017 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 362 (80,401)

Abstract:

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Research Skills

4.

Digital Marketing - Quarterly Summary Report (Simulated Quarter 2015: March 1st to May 31st)

Implementation of Mor Solutions Consultation Document for Anglo Printers Ltd.: A Facebook-Centric Case-Study
Number of pages: 4 Posted: 30 Jun 2015 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 163 (178,929)

Abstract:

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Simulated quarterly, digital marketing, metric strategy

5.

The Cognitive Perspective - Introduction to Psychology: Theory and Practice (Cognitive Psychology and Cognitive Developmental Notes)

CPD Lecture - Cognitive Development Study Guide
Number of pages: 35 Posted: 20 Jun 2017 Last Revised: 21 Mar 2019
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 102 (256,927)

Abstract:

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6.

Irish Home Care: An Integrated Digital Marketing Plan & Communications Evaluation for Care Worker Recruitment

QQI - Organisational Recruitment Case Study - Nursing & Healthcare - Digital Marketing Certification Programme DkIT
Number of pages: 11 Posted: 04 Aug 2016 Last Revised: 26 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 100 (260,381)

Abstract:

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HubSpot, Inbound Methodology, Irish Home Care, KPIs, Full Funnel Marketing

7.

Quantitative Methods in Socio-Legal Studies: A Methodology Clinic Workbook - CSLS, University of Oxford

M-Level Introduction Course to Legal Empirical Research for Socio-Legal Studies, CSLS, University of Oxford (Workshop Teaching Materials) (2014)
Number of pages: 39 Posted: 12 Mar 2014 Last Revised: 25 Jul 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 78 (303,998)

Abstract:

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Legal Empirical Research, Socio-Legal Studies, Quantitative-Qualitative Methodologies

8.

Chess Masters' Hypothesis Testing

Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 26, 2004, Full Paper.
Number of pages: 6 Posted: 13 Oct 2013 Last Revised: 07 Apr 2017
Michelle B. Cowley-Cunningham and Ruth Byrne
Royal Statistical Society and Trinity College Dublin, University of Dublin, Ireland
Downloads 74 (313,508)

Abstract:

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9.

The Role of Falsification in Hypothesis Testing

Doctoratus Philosophia, DPhil Thesis, Trinity College Library, Dublin. Ch. 3, Ch.4, and Ch.5 have been published in the public domain in 2004, 2005, 2006
Number of pages: 293 Posted: 24 Jun 2012 Last Revised: 02 May 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 60 (350,108)

Abstract:

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Law, Psychology, Philosophy

10.

Introducing Digital Media to Automotive Industry: The Role of Corporate Blogging and Economic Context in Full-Funnel Digital Marketing

DMI Repurposed Preliminary Report I - Case Study for Portfolio Application with Market Research Society
Number of pages: 32 Posted: 20 Feb 2018 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 53 (371,410)

Abstract:

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Full-Funnel Marketing, Blogging, Automotive Industry

11.

Chess Masters' Hypothesis Testing in Games of Dynamic Equilibrium

Extended Copy for SSRN eJournal Distribution - Extended from the Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 26, 2004
Number of pages: 89 Posted: 02 Jan 2016 Last Revised: 08 May 2019
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 53 (371,410)

Abstract:

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Chess Masters, Hypothesis Testing, Dynamic Equilibrium, Protocol Analysis Experimental Method

12.

Applying Contemporary Marketing Theory and Digital Technology to a Legal Practice: An Internship Report

Marketing for Legal Services ROI - Dorothy J. Walsh Solicitors & Co. - Internship Report
Number of pages: 13 Posted: 26 Mar 2017 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 51 (377,748)

Abstract:

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13.

Evaluating Family, National, & International Pharmacy Retail Outlets with the Mystery Shopper Method

CPD - QQI - Market Research Regional Report - Pharmacy & Healthcare (2015)
Number of pages: 4 Posted: 07 Sep 2015 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 50 (381,042)

Abstract:

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14.

Hypothesis Falsification in the 2-4-6 Number Sequence Test: Introducing Imaginary Counterparts

Extended Copy for SSRN eJournal Distribution - Extended from the Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 27, 2005
Number of pages: 28 Posted: 18 Nov 2015 Last Revised: 22 May 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 39 (420,317)

Abstract:

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Hypothesis Falsification, Imaginary Participant 2-4-6 Task, Opponent Hypothesis Testing

15.

When Falsification is the Only Path to Truth

Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 27, 2005, Full Paper.
Number of pages: 6 Posted: 13 Oct 2013 Last Revised: 07 Apr 2017
Michelle B. Cowley-Cunningham and Ruth Byrne
Royal Statistical Society and Trinity College Dublin, University of Dublin, Ireland
Downloads 36 (432,457)
Citation 3

Abstract:

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16.

The Relevance of Intent to Human-Android (Computer) Strategic Interaction and Artificial Consciousness

The 15th IEEE International Symposium on Robot and Human Interactive Communication, ROMAN 2006, Full Paper.
Number of pages: 6 Posted: 13 Oct 2013 Last Revised: 16 Aug 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 26 (478,374)

Abstract:

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Intentionaliy, Artificial Intelligence, Cognition, Consciousness

17.

Moot Court Report: Applying the Equality Act (2010) & the Health & Safety at Work Act (1974)

CPD - QQI - Market Research Regional Report - Health & Safety (2015)
Number of pages: 4 Posted: 20 Nov 2015 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 25 (483,797)

Abstract:

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Moot Court, Employment Law, Employment Regulation

18.

Asymmetries in Prior Conviction Reasoning: Truth Suppression Effects in Child Protection Contexts

Psychology, Crime, & Law, 2010
Number of pages: 44 Posted: 14 Oct 2013
Michelle B. Cowley-Cunningham and Juliette Colyer
Royal Statistical Society and University of Plymouth
Downloads 25 (483,797)

Abstract:

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19.

Evaluating Broadband & Telecommunications Brand-Marketing in a Retail Context

CPD - QQI - Market Research Regional Report - Telecommunications & Broadband - Point in Time Study (2015)
Number of pages: 4 Posted: 07 Sep 2015 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 23 (494,678)

Abstract:

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Brand-Marketing

20.

The Individual & Society: The Psychology of the Self as Individual – Critiquing Contemporary Personality Theory (Presentation Slides)

CPD Lecture - Psychological Perspectives on the Social Construction of the Self and Other - Study Guide
Number of pages: 24 Posted: 18 Jul 2017 Last Revised: 08 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 21 (506,032)

Abstract:

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Situationism, Dispositionism, Five Factor Model FFM, Personality Theory, Psychology

21.

Introduction to Psychological Criminology: Jury Verdicts and Jury Research Methodology (Presentation Slides)

CPD Lecture - Empirical Legal Research on Juries - Study Guide
Number of pages: 23 Posted: 05 Jul 2017 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 21 (506,032)

Abstract:

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Jury Research Methodology, Jury Decision-Making

22.

Psychology of Law: 3 Critical Empirical Legal Problems (Presentation Slides)

Corresponding slides to CSLS Socio-Legal Seminar Series for students as Nicholas deB Katzenbach Fellow, New Directions in Socio-Legal Studies, University of Oxford.
Number of pages: 40 Posted: 15 Apr 2019 Last Revised: 16 Jun 2019
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 20 (511,641)

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Psychology of Law, Evidence and Procedure, Criminal Justice

23.

Torture and International Law (Presentation Slides)

CPD Lecture - Human Rights Law & Psychology - Study Guide
Number of pages: 20 Posted: 19 Jul 2017 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 19 (517,467)

Abstract:

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24.

Lecture Series Study Guide: Contemporary Issues in the Psycho-Social Sciences

CPD Lecture - Psycho-Social & Legal Contemporary Issues Study Guide
Number of pages: 23 Posted: 05 Jun 2017 Last Revised: 11 Mar 2019
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 19 (517,467)

Abstract:

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25.

The Application of Digital Media Industry to W. Scotland, N. Ireland, & the Irish Border Health Service Regions

EOA Research Report Section - DIT Ireland on behalf of Ruby Consulting & Partners
Number of pages: 8 Posted: 29 Jun 2015 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 19 (517,467)

Abstract:

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eHealth, Digital Health, Regional eHealth

26.

Asymmetries in Prior Conviction Bias (Presentation Slides)

Corresponding slides to Cowley & Colyer (2010) which appeared as a full paper in Psychology, Crime & Law.
Number of pages: 20 Posted: 11 Apr 2019 Last Revised: 16 Jun 2019
Michelle B. Cowley-Cunningham and Juliette Colyer
Royal Statistical Society and University of Plymouth
Downloads 17 (528,936)

Abstract:

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Prior Conviction, Evidence, Criminal Justice, Juror Reasoning

27.

‘The Innocent v The Fickle Few’: How Jurors Understand Random-Match-Probabilities and Judges' Directions when Reasoning about DNA and Refuting Evidence

Journal of Forensic Science & Criminal Investigation, Vol. 5, Issue 3, April/May 2017, e-Policy 2013/2017
Number of pages: 8 Posted: 15 Oct 2013 Last Revised: 05 Apr 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 14 (546,291)

Abstract:

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28.

Intended and Merely Foreseen Consequences: The Psychology of the ‘Cause or Allow’ Offence.

Media Summary, SLSA Newsletter, Spring Issue, 2012
Number of pages: 2 Posted: 11 Oct 2013
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 14 (546,291)

Abstract:

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29.

Children & the Law: Courtroom Research Basics for Busy Practitioners (Booklet - Presentation Slides)

CPD Booklet for Practitioners - Children and the Law - Core Findings, Frameworks & Procedures
Number of pages: 22 Posted: 13 May 2018 Last Revised: 11 Mar 2019
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 13 (552,249)

Abstract:

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Children's Testimony, Disclosure of Abuse, Behavioural Research, Practitioner Focused

30.

DNA Evidence: The Sword and Shield or Misplaced Faith? Why it is Time for a Detailed Evaluation of DNA Reasoning in Legal Contexts

Media Summary, SLSA Newsletter, 2009
Number of pages: 4 Posted: 11 Oct 2013 Last Revised: 26 Feb 2014
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 13 (552,249)

Abstract:

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31.

Perspective-Taking in an Imaginary Society: Asymmetric Expectations

Developed from discussions re Gregg, A. P., & Cowley, M. (2008). The good, the bad, and the truth-value: Automatic ‘Keatsian’ Cognition. Proceedings of the Annual British Psychological Society. Dublin, Ireland.
Number of pages: 24 Posted: 15 Oct 2013 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham and Aiden Gregg
Royal Statistical Society and University of Southampton
Downloads 12 (558,095)

Abstract:

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32.

Hypothesis Testing: How We Foresee Falsification in Competitive Games

Lambert Academic Publishing 2017
Number of pages: 293 Posted: 14 Oct 2013 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 12 (558,095)

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Hypothesis Testing Behaviour, Foresight Cognition, Competitive Deductive Tasks

33.

Do You Think What I Think You Think? Strategic and Evidential Reasoning in Context (Presentation Slides)

Invited Speaker Presentation - Wolfson Fellows Seminar Series, University of Oxford
Number of pages: 26 Posted: 03 Mar 2018 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 10 (570,175)

Abstract:

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Confirmation Bias, Mental Representation Frameworks, Competitive Reasoning, Legal Reasoning

34.

Lenses of Evidence: Empirical Anticipation of the Juror Mind (Presentation Slides)

Invited Speaker Presentation - Experimental Psychology Seminar Oxford University 2010 | Subset of KBW Chambers Bar Council UK CPD Oxford Series 2010
Number of pages: 25 Posted: 22 Feb 2018 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 9 (576,177)

Abstract:

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Empirical Legal Research, Mock Juries, Behavioural Decision Making, Evidential Reasoning, Causation & Law

35.

It's Not My Fault, Your Honor, I'm Only the Enabler

Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 29, 2007, Extended Abstract.
Number of pages: 2 Posted: 05 Apr 2017 Last Revised: 07 Apr 2017
Caren Frosch, Philip Johnson-Laird and Michelle B. Cowley-Cunningham
University of Reading, Princeton University and Royal Statistical Society
Downloads 5 (601,021)

Abstract:

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Causes; Enabling Conditions; Law

36.

The Application of Statistical Psychology to Crime and Justice: Demonstrating the ‘Dark Figure’ of Crime with Historical Example in the UK (Presentation Slides)

CPD Lecture - Applied Crime Statistics Case Study
Number of pages: 20 Posted: 13 May 2018
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 27

Abstract:

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Simmons Report, Dark Figure of Crime, Fear of Crime, Crime Statistics

37.

Causes, Enablers and the Law

Number of pages: 17
Caren Frosch, Michelle B. Cowley-Cunningham and Philip Johnson-Laird
University of Reading, Royal Statistical Society and Princeton University
Downloads 1

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Causation and the Law, Experimental Psychology, Philosophy of Law

38.

Chess Masters' Hypothesis Testing (Presentation Slides)

Corresponding slides to CogSci paper Cowley & Byrne (2004)/ Subject of full article in Nature News, Summer 2004.
Number of pages: 15
Michelle B. Cowley-Cunningham and Ruth Byrne
Royal Statistical Society and Trinity College Dublin, University of Dublin, Ireland
Downloads 0

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Hypothesis Testing,Philosophy of Science, Adversarial Reasoning, Cognitive Science, Artificial Intelligence, Problem Solving, Development of Expertise, and Memory.

Other Papers (7)

Total Downloads: 68    Citations: 0
1.

Feast or Famine – The 9 Steps of Website Evaluation in Beauty Industry

Online Marketing Intelligence Review - Beauty Academy.ie - National Provider in Beauty Therapy Training and Certification (2016)
Number of pages: 6 Posted: 28 Nov 2016 Last Revised: 11 Mar 2019
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 50 (468,285)

Abstract:

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2.

Confirmation Bias as a Default Heuristic in Novice Chess Players' Problem Solving

BA Honors Psychology Dissertation
Number of pages: 32 Posted: 29 Jun 2017 Last Revised: 13 Apr 2019
Michelle B. Cowley-Cunningham
Royal Statistical Society
Downloads 18 (528,439)

Abstract:

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Child Protection, Foresight Cognition, Foresight & the Law, Legal Frameworks

4.

Chinese Judges' Judgments: How are Expert Judgments Made in Media Defamation Cases in China?

Posted: 07 Aug 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society

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Judges' Reasoning, Defamation by the Media, Law & Society Research, Qualitative-Quantitative Methdology, Law in China

5.

Foresight & Reasonable Prevention in Child Cases

In revise and re-submit status 2012/2018
Posted: 15 Jul 2015 Last Revised: 01 Sep 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society

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Foresight Cognition, Probative Judgment, Child Cases

6.

Foresight & Reasonable Prevention in Child Cases

In revise and re-submit status 2012/2018
Posted: 15 Jul 2015
Michelle B. Cowley-Cunningham
Royal Statistical Society

Abstract:

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Foresight Cognition, Probative Judgment, Child Cases

7.

Foresight and Reasonable Prevention in Child Protection contexts: Evaluating Foresee-Ability Relevant to Section 5 of the Domestic Violence, Crime, & Victims Act UK

ESRC e-Policy 2011/2017 Public Copy
Posted: 14 Oct 2013 Last Revised: 06 Aug 2017
Michelle B. Cowley-Cunningham
Royal Statistical Society

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