Michelle B. Cowley-Cunningham

RSS Fellow, Practitioner - Private Sector

RSS Fellow (2012-) CMRS (2018-)

Royal Statistical Society

Errol Street

London, EC1Y 8LX

United Kingdom

University of Oxford - CSLS Centre for Socio-Legal Studies

Katzenbach Fellow with Wolfson Fellowship (2007-10), then Associate (2010-11)

Wellington Square

Oxford, OX1 2JD

United Kingdom

SCHOLARLY PAPERS

44

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4,736

SSRN CITATIONS
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Top 11,431

in Total Papers Citations

36

CROSSREF CITATIONS

58

Ideas:
“  RSS Fellow and research practitioner since 2012, I publish critical juncture research on foresight, statistical judgment, public understanding of law and its psychology. Here you will find key works and practitioner materials. Presently, I am researching how evidence-framing effects, in the absence of foresight, can explain investigation delays or lead to negligent enabling conditions.  ”

Scholarly Papers (44)

1.

'Jellies & Jaffas': Applying PR Smith's SOSTAC Marketing Model to an Online Confectionery Start-Up

QQI - Applying Marketing Theory to eBusiness - Confectionery - Digital Marketing Certification Programme DkIT (2016)
Number of pages: 8 Posted: 06 Sep 2016 Last Revised: 26 Mar 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 1,305 (15,978)
Citation 3

Abstract:

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2.

Research Skills: Issues in Choosing a Research Topic – Dissertation Candidate Lecture (Presentation Slides)

CPD Research Methods Guide
Number of pages: 13 Posted: 31 Jul 2017 Last Revised: 26 Mar 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 699 (39,348)
Citation 1

Abstract:

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Research Skills

3.

How Marketing Communication Has Changed in the Digital Age: A Case-Study of Tiffany & Co.'s 'Iconic Marketing Formula'

QQI - Marketing Campaign Audit - Diamond Industry - Digital Marketing Certification Programme DkIT (Permission to use Images from Tiffany & Co, New York)
Number of pages: 7 Posted: 06 Sep 2016 Last Revised: 09 Apr 2017
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 561 (52,406)
Citation 3

Abstract:

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Iconic Marketing Formula

4.

The Cognitive Perspective - Introduction to Psychology: Theory and Practice (Cognitive Psychology and Cognitive Developmental Notes)

CPD Lecture - Cognitive Development Study Guide
Number of pages: 36 Posted: 20 Jun 2017 Last Revised: 26 Mar 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 552 (53,582)

Abstract:

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5.

Quantitative Methods in Socio-Legal Studies: A Methodology Clinic Workbook - CSLS, University of Oxford

M-Level Introduction Course to Legal Empirical Research for Socio-Legal Studies, CSLS, University of Oxford (Workshop Teaching Materials) (2014)
Number of pages: 42 Posted: 12 Mar 2014 Last Revised: 07 Oct 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 201 (164,041)
Citation 9

Abstract:

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Legal Empirical Research, Socio-Legal Studies, Quantitative-Qualitative Methodologies

6.

Digital Marketing - Quarterly Summary Report (Simulated Quarter 2015: March 1st to May 31st)

Implementation of Mor Solutions Consultation Document for Anglo Printers Ltd.: A Facebook-Centric Case-Study
Number of pages: 13 Posted: 30 Jun 2015 Last Revised: 06 Aug 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 167 (193,512)
Citation 7

Abstract:

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Simulated quarterly, digital marketing, metric strategy

7.

Irish Home Care: An Integrated Digital Marketing Plan & Communications Evaluation for Care Worker Recruitment

QQI - Organisational Recruitment Case Study - Nursing & Healthcare - Digital Marketing Certification Programme DkIT
Number of pages: 11 Posted: 04 Aug 2016 Last Revised: 24 Feb 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 117 (257,000)
Citation 4

Abstract:

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HubSpot, Inbound Methodology, Irish Home Care, KPIs, Full Funnel Marketing

8.

Chess Masters' Hypothesis Testing

Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 26, 2004, Full Paper.
Number of pages: 7 Posted: 13 Oct 2013 Last Revised: 18 Jul 2019
Michelle B. Cowley-Cunningham and Ruth Byrne
RSS Fellow, Practitioner - Private Sector and Trinity College Dublin, University of Dublin, Ireland
Downloads 92 (302,512)

Abstract:

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9.

Introducing Digital Media to Automotive Industry: The Role of Corporate Blogging and Economic Context in Full-Funnel Digital Marketing (Presentation Slides)

DMI Repurposed Preliminary Report I - Case Study for Portfolio Application with Market Research Society
Number of pages: 59 Posted: 20 Feb 2018 Last Revised: 04 Nov 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 79 (332,028)
Citation 2

Abstract:

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Full-Funnel Marketing, Blogging, Automotive Industry

10.

Applying Contemporary Marketing Theory and Digital Technology to a Legal Practice: An Internship Report

Marketing for Legal Services ROI - Dorothy J. Walsh Solicitors & Co. - Internship Report
Number of pages: 13 Posted: 26 Mar 2017 Last Revised: 01 Apr 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 65 (369,811)
Citation 2

Abstract:

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11.

The Role of Falsification in Hypothesis Testing

Doctoratus Philosophia, DPhil Thesis, Trinity College Library, Dublin. Ch. 3, Ch.4, and Ch.5 have been published in the public domain in 2004, 2005, 2006
Number of pages: 293 Posted: 24 Jun 2012 Last Revised: 02 May 2017
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 65 (369,811)

Abstract:

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Law, Psychology, Philosophy

12.

Evaluating Family, National, & International Pharmacy Retail Outlets: The Mystery Shopper Method (Presentation Slides)

CPD - QQI - Market Research Regional Report - Pharmacy & Healthcare (2015)
Number of pages: 17 Posted: 07 Sep 2015 Last Revised: 26 Mar 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 59 (388,266)
Citation 3

Abstract:

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13.

Chess Masters' Hypothesis Testing in Games of Dynamic Equilibrium

Extended Copy for SSRN eJournal Distribution - Extended from the Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 26, 2004
Number of pages: 89 Posted: 02 Jan 2016 Last Revised: 08 May 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 55 (401,549)
Citation 4

Abstract:

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Chess Masters, Hypothesis Testing, Dynamic Equilibrium, Protocol Analysis Experimental Method

14.

Psychology of Law: 3 Critical Empirical Legal Problems (Presentation Slides)

Corresponding slides to CSLS Socio-Legal Seminar Series for students as Nicholas deB Katzenbach Fellow, New Directions in Socio-Legal Studies, University of Oxford.
Number of pages: 38 Posted: 15 Apr 2019 Last Revised: 30 Sep 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 48 (426,168)
Citation 8

Abstract:

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Psychology of Law, Evidence and Procedure, Criminal Justice

15.

Hypothesis Falsification in the 2-4-6 Number Sequence Test: Introducing Imaginary Counterparts

Extended Copy for SSRN eJournal Distribution - Extended from the Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 27, 2005
Number of pages: 44 Posted: 18 Nov 2015 Last Revised: 26 May 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 48 (426,168)
Citation 2

Abstract:

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Hypothesis Falsification, Imaginary Participant 2-4-6 Task, Opponent Hypothesis Testing

16.

The Application of Statistical Psychology to Crime and Justice: Demonstrating the ‘Dark Figure’ of Crime with Historical Example in the UK (Presentation Slides)

CPD Lecture - Applied Crime Statistics Case Study
Number of pages: 23 Posted: 13 May 2018 Last Revised: 29 Oct 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 44 (441,488)

Abstract:

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Simmons Report, Dark Figure of Crime, Fear of Crime, Crime Statistics

17.

When Falsification is the Only Path to Truth

Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 27, 2005, Full Paper.
Number of pages: 7 Posted: 13 Oct 2013 Last Revised: 18 Jul 2019
Michelle B. Cowley-Cunningham and Ruth Byrne
RSS Fellow, Practitioner - Private Sector and Trinity College Dublin, University of Dublin, Ireland
Downloads 39 (462,187)
Citation 2

Abstract:

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18.

Causes, Enablers and the Law

Extended Copy for SSRN eJournal Distribution - Extended from the Proceedings of the Annual Meeting of the Cognitive Science Society, 2007
Number of pages: 17 Posted: 19 Jun 2019 Last Revised: 23 Jun 2019
Caren Frosch, Michelle B. Cowley-Cunningham and Philip Johnson-Laird
University of Reading, RSS Fellow, Practitioner - Private Sector and Princeton University
Downloads 37 (470,811)

Abstract:

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Causation and the Law, Experimental Psychology, Philosophy of Law

19.

Asymmetries in Prior Conviction Reasoning: Truth Suppression Effects in Child Protection Contexts

Psychology, Crime, & Law, 2010
Number of pages: 22 Posted: 14 Oct 2013 Last Revised: 18 Jul 2019
Michelle B. Cowley-Cunningham and Juliette Colyer
RSS Fellow, Practitioner - Private Sector and University of Plymouth
Downloads 32 (494,092)
Citation 8

Abstract:

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20.

Introduction to Psychological Criminology: Jury Verdicts and Jury Research Methodology (Presentation Slides)

CPD Lecture - Empirical Legal Research on Juries - Study Guide
Number of pages: 24 Posted: 05 Jul 2017 Last Revised: 29 Sep 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 30 (504,208)

Abstract:

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Jury Research Methodology, Jury Decision-Making

21.

Lecture Series Study Guide: Contemporary Issues in the Psycho-Social Sciences

CPD Lecture - Psycho-Social & Legal Contemporary Issues Study Guide
Number of pages: 25 Posted: 05 Jun 2017 Last Revised: 29 Oct 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 29 (509,449)
Citation 1

Abstract:

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22.

The Relevance of Intent to Human-Android (Computer) Strategic Interaction and Artificial Consciousness

The 15th IEEE International Symposium on Robot and Human Interactive Communication, ROMAN 2006, Full Paper.
Number of pages: 6 Posted: 13 Oct 2013 Last Revised: 18 Jul 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 29 (509,449)
Citation 1

Abstract:

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Intentionaliy, Artificial Intelligence, Cognition, Consciousness

23.

Confirmation Bias as a Default Heuristic in Novice Chess Players' Problem Solving

BA Honors Psychology Dissertation (2002)
Number of pages: 34 Posted: 29 Jun 2017 Last Revised: 26 May 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 28 (514,839)

Abstract:

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Confirmation Bias, Heuristics, Problem Solving

24.

Moot Court Report: Applying the Equality Act (2010) & the Health & Safety at Work Act (1974)

CPD - QQI - Market Research Regional Report - Health & Safety (2015)
Number of pages: 9 Posted: 20 Nov 2015 Last Revised: 06 Aug 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 28 (514,839)

Abstract:

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Moot Court, Employment Law, Employment Regulation

25.

Evaluating Broadband & Telecommunications Brand-Marketing in a Retail Context

CPD - QQI - Market Research Regional Report - Telecommunications & Broadband - Point in Time Study (2015)
Number of pages: 16 Posted: 07 Sep 2015 Last Revised: 06 Aug 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 26 (526,061)
Citation 2

Abstract:

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Brand-Marketing

26.

The Individual & Society: The Psychology of the Self as Individual – Critiquing Contemporary Personality Theory (Presentation Slides)

CPD Lecture - Psychological Perspectives on the Social Construction of the Self and Other - Study Guide
Number of pages: 26 Posted: 18 Jul 2017 Last Revised: 29 Oct 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 25 (531,958)

Abstract:

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Situationism, Dispositionism, Five Factor Model FFM, Personality Theory, Psychology

27.

How Consumers Perceive Price: Key Findings From the Behavioural Sciences That Every Marketer Should Know (Presentation Slides)

DMI Preliminary Report II
Number of pages: 13 Posted: 09 Aug 2019 Last Revised: 18 Aug 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 24 (538,088)
Citation 3

Abstract:

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Consumer Psychology, Price Perception, Marketing, Market Research

28.

Children & the Law: Courtroom Research Basics for Busy Practitioners (Booklet - Presentation Slides)

CPD Booklet for Practitioners - Children and the Law - Core Findings, Frameworks & Procedures
Number of pages: 24 Posted: 13 May 2018 Last Revised: 29 Oct 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 23 (544,120)
Citation 5

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Children's Testimony, Disclosure of Abuse, Behavioural Research, Practitioner Focused

29.

The Application of Digital Media Industry to W. Scotland, N. Ireland, & the Irish Border Health Service Regions (Presentation Slides)

EOA Research Report Section - DIT Ireland on behalf of Ruby Consulting & Partners, 2015
Number of pages: 26 Posted: 29 Jun 2015 Last Revised: 09 Aug 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 22 (550,327)
Citation 3

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eHealth, Digital Health, Regional eHealth

30.
Downloads 21 (556,542)
Citation 1

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eCommerce, Crowd Funding, P2P Lending, Fintech, SME Finance, Brexit

31.

Asymmetries in Prior Conviction Bias (Presentation Slides)

Corresponding slides to Cowley & Colyer (2010) which appeared as a full paper in Psychology, Crime & Law.
Number of pages: 21 Posted: 11 Apr 2019 Last Revised: 29 Oct 2019
Michelle B. Cowley-Cunningham and Juliette Colyer
RSS Fellow, Practitioner - Private Sector and University of Plymouth
Downloads 19 (569,192)
Citation 5

Abstract:

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Prior Conviction, Evidence, Criminal Justice, Juror Reasoning

32.

Torture and International Law (Presentation Slides)

CPD Lecture - Human Rights Law & Psychology - Study Guide
Number of pages: 20 Posted: 19 Jul 2017 Last Revised: 02 Aug 2018
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 19 (569,192)

Abstract:

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33.

Hypothesis Testing: How We Foresee Falsification in Competitive Games

Lambert Academic Publishing 2017
Number of pages: 301 Posted: 14 Oct 2013 Last Revised: 18 Jul 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 19 (569,192)

Abstract:

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Hypothesis Testing Behaviour, Foresight Cognition, Competitive Deductive Tasks

34.

Chess Masters' Hypothesis Testing (Presentation Slides)

CogSci 2004 Slides, SSRN Cognitive Science eJournal Series/ Subject of full article in Nature News, Summer (2004)
Number of pages: 15 Posted: 25 Jun 2019 Last Revised: 24 Jun 2020
Michelle B. Cowley-Cunningham and Ruth Byrne
RSS Fellow, Practitioner - Private Sector and Trinity College Dublin, University of Dublin, Ireland
Downloads 16 (588,295)

Abstract:

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Hypothesis Testing, Philosophy of Science, Adversarial Reasoning, Cognitive Science, Artificial Intelligence, Problem Solving, Development of Expertise, Memory

35.

‘The Innocent v The Fickle Few’: How Jurors Understand Random-Match-Probabilities and Judges' Directions when Reasoning about DNA and Refuting Evidence

Journal of Forensic Science & Criminal Investigation, Vol. 5, Issue 3, April/May 2017
Number of pages: 8 Posted: 15 Oct 2013 Last Revised: 09 Jul 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 16 (588,295)
Citation 8

Abstract:

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36.

Perspective-Taking in an Imaginary Society: Asymmetric Expectations (Presentation Slides)

Developed from discussions re Gregg, A. P., & Cowley, M. (2008). The good, the bad, and the truth-value: Automatic ‘Keatsian’ Cognition. Proceedings of the Annual British Psychological Society. Dublin, Ireland.
Number of pages: 27 Posted: 15 Oct 2013 Last Revised: 29 Oct 2019
Michelle B. Cowley-Cunningham and Aiden Gregg
RSS Fellow, Practitioner - Private Sector and University of Southampton
Downloads 16 (588,295)
Citation 2

Abstract:

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37.

Intended and Merely Foreseen Consequences: The Psychology of the ‘Cause or Allow’ Offence.

Media Summary, SLSA Newsletter, Spring Issue, 2012
Number of pages: 2 Posted: 11 Oct 2013
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 14 (601,536)

Abstract:

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38.

Lenses of Evidence: Empirical Anticipation of the Juror Mind (Presentation Slides)

Invited Speaker Presentation - Experimental Psychology Seminar Oxford University 2010 | Subset of KBW Chambers Bar Council UK CPD Oxford Series 2010
Number of pages: 28 Posted: 22 Feb 2018 Last Revised: 26 Mar 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 13 (608,213)

Abstract:

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Empirical Legal Research, Mock Juries, Behavioural Decision Making, Evidential Reasoning, Causation & Law

39.

DNA Evidence: The Sword and Shield or Misplaced Faith? Why it is Time for a Detailed Evaluation of DNA Reasoning in Legal Contexts

Media Summary, SLSA Newsletter, 2009
Number of pages: 4 Posted: 11 Oct 2013 Last Revised: 26 Feb 2014
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 13 (608,213)

Abstract:

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40.

Do You Think What I Think You Think? Strategic and Evidential Reasoning in Context (Presentation Slides)

Invited Speaker Presentation - Wolfson Fellows Seminar Series, University of Oxford
Number of pages: 26 Posted: 03 Mar 2018 Last Revised: 02 Oct 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 12 (615,193)

Abstract:

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Confirmation Bias, Mental Representation Frameworks, Competitive Reasoning, Legal Reasoning

41.

Foresight and Reasonable Prevention in Child Protection contexts: Evaluating Foresee-Ability Relevant to Section 5 of the Domestic Violence, Crime, & Victims Act UK

ESRC e-Policy 2011/2019 Public Copy, Updated Copy Forthcoming.
Number of pages: 3 Posted: 14 Oct 2013 Last Revised: 22 Jan 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 10 (628,744)

Abstract:

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42.

It's Not My Fault, Your Honor, I'm Only the Enabler

Proceedings of the Annual Meeting of the Cognitive Science Society, Vol. 29, 2007, Extended Abstract.
Number of pages: 2 Posted: 05 Apr 2017 Last Revised: 07 Apr 2017
Caren Frosch, Philip Johnson-Laird and Michelle B. Cowley-Cunningham
University of Reading, Princeton University and RSS Fellow, Practitioner - Private Sector
Downloads 8 (642,803)

Abstract:

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Causes; Enabling Conditions; Law

43.

Reasoning about Criminal Evidence: Revealing Probabilistic Reasoning Behind Logical Conclusions

Experimental Psychology Society. UCL: London, UK (Convenor: Rebecca Lawson), London Meeting (2007)/ and New Directions in Socio-Legal Studies, CSLS Seminar Series, Oxford University.
Number of pages: 6 Posted: 25 Jun 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 7 (649,743)

Abstract:

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Legal Reasoning, Criminal Evidence, Juror Research Methodology

44.

Introduction Tutorial for the Indigo Artists Gallery Ireland - Digital Marketing for Health Professionals (Presentation Slides)

Number of pages: 24 Posted: 18 May 2020
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector
Downloads 4 (671,346)

Abstract:

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Social Media, Facebook, Creative Arts, Local Group Facilitation

Other Papers (2)

Total Downloads: 0
1.

For the Sake of Justice: Societal Expectations of Foreseeability Weigh Heavily for Jurors Judging in Child Death Cases

Posted: 07 Aug 2017 Last Revised: 18 Jul 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector

Abstract:

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Child Protection, Foresight Cognition, Foresight & the Law, Legal Frameworks

2.

Chinese Judges’ Judgments: How Chinese Legal Experts Make Decisions Like Most Experts Do

Posted: 07 Aug 2017 Last Revised: 18 Jul 2019
Michelle B. Cowley-Cunningham
RSS Fellow, Practitioner - Private Sector

Abstract:

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Judges' Reasoning, Defamation by the Media, Law & Society Research, Qualitative-Quantitative Methdology, Law in China