Onesun Steve Yoo

UCL School of Management, University College London

Assistant Professor

1 Canada Square

London, E14 5AB

United Kingdom

SCHOLARLY PAPERS

7

DOWNLOADS

987

SSRN CITATIONS

5

CROSSREF CITATIONS

4

Scholarly Papers (7)

1.

A Theoretical Analysis of the Lean Startup Method

Forthcoming, Marketing Science
Number of pages: 62 Posted: 16 Nov 2017 Last Revised: 23 Dec 2020
Onesun Steve Yoo, Tingliang Huang and Kenan Arifoglu
UCL School of Management, University College London, Carroll School of Management, Boston College and UCL School of Management, University College London
Downloads 241 (150,844)
Citation 4

Abstract:

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Lean Startup method, entrepreneurship, customer discovery, new product development, Bayesian learning

2.

Retention of Capable New Employees under Uncertainty: Impact of Strategic Interactions

IISE Transactions, Volume 49, 2017 - Issue 10, Pages: 927-941
Number of pages: 32 Posted: 17 Oct 2011 Last Revised: 09 Jan 2019
H. Dharma Kwon and Onesun Steve Yoo
University of Illinois at Urbana-Champaign - Gies College of Business and UCL School of Management, University College London
Downloads 229 (158,449)
Citation 1

Abstract:

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Decision analysis, inference, Games/group decisions, stochastic, Probability, diffusion, Entrepreneurial operations, employee retention, real options game, Bayesian sequential decision

3.

Peak Period Pricing Strategies in the Presence of Customer Impatience and Store and Time Flexibility

Number of pages: 34 Posted: 27 Dec 2017 Last Revised: 08 Jan 2018
Christopher S. Tang and Onesun Steve Yoo
University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and UCL School of Management, University College London
Downloads 138 (247,058)
Citation 3

Abstract:

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4.

The Time-Money Trade-Off for Entrepreneurs: When to Hire the First Employee?

Number of pages: 36 Posted: 26 Jun 2013
Onesun Steve Yoo, Guillaume Roels and Charles J. Corbett
UCL School of Management, University College London, INSEAD - Technology and Operations Management and University of California, Los Angeles - Anderson School of Business
Downloads 128 (261,715)
Citation 1

Abstract:

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entrepreneurial operations, capacity investment, hiring, bottleneck, dynamic programming, super-modularity, heuristic

5.

Performance of Trust-based Governance

Journal of Organization Design, Forthcoming
Number of pages: 39 Posted: 07 May 2015 Last Revised: 18 May 2020
Bart Vanneste and Onesun Steve Yoo
University College London and UCL School of Management, University College London
Downloads 118 (279,770)

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Trust-based governance, trust game, interorganizational relationships

6.

Optimal Time Allocation for Process Improvement and Growth for Entrepreneurs

Number of pages: 33 Posted: 26 Jun 2013
Onesun Steve Yoo, Guillaume Roels and Charles J. Corbett
UCL School of Management, University College London, INSEAD - Technology and Operations Management and University of California, Los Angeles - Anderson School of Business
Downloads 99 (313,727)
Citation 2

Abstract:

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Entrepreneurship, Process Improvement, Time Allocation, Dynamic Programming

7.

The Valuator's Curse or the Entrepreneur's Boon: Decision Analysis of Post-IPO-Launch Disappointment

Number of pages: 22 Posted: 27 Feb 2018
Onesun Steve Yoo and Kevin F. McCardle
UCL School of Management, University College London and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 34 (525,092)

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