Onesun Steve Yoo

UCL School of Management, University College London

Assistant Professor

1 Canada Square

London, E14 5AB

United Kingdom

SCHOLARLY PAPERS

7

DOWNLOADS

1,041

SSRN CITATIONS

5

CROSSREF CITATIONS

2

Scholarly Papers (7)

1.

A Theoretical Analysis of the Lean Startup Method

Forthcoming, Marketing Science
Number of pages: 62 Posted: 16 Nov 2017 Last Revised: 23 Dec 2020
Onesun Steve Yoo, Tingliang Huang and Kenan Arifoglu
UCL School of Management, University College London, Carroll School of Management, Boston College and UCL School of Management, University College London
Downloads 355 (116,230)
Citation 4

Abstract:

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Lean Startup method, entrepreneurship, customer discovery, new product development, Bayesian learning

2.

Retention of Capable New Employees under Uncertainty: Impact of Strategic Interactions

IISE Transactions, Volume 49, 2017 - Issue 10, Pages: 927-941
Number of pages: 32 Posted: 17 Oct 2011 Last Revised: 09 Jan 2019
H. Dharma Kwon and Onesun Steve Yoo
University of Illinois at Urbana-Champaign - Gies College of Business and UCL School of Management, University College London
Downloads 230 (181,344)
Citation 1

Abstract:

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Decision analysis, inference, Games/group decisions, stochastic, Probability, diffusion, Entrepreneurial operations, employee retention, real options game, Bayesian sequential decision

3.

The Time-Money Trade-Off for Entrepreneurs: When to Hire the First Employee?

Number of pages: 36 Posted: 26 Jun 2013
Onesun Steve Yoo, Guillaume Roels and Charles J. Corbett
UCL School of Management, University College London, INSEAD - Technology and Operations Management and University of California, Los Angeles - Anderson School of Business
Downloads 132 (291,573)
Citation 1

Abstract:

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entrepreneurial operations, capacity investment, hiring, bottleneck, dynamic programming, super-modularity, heuristic

4.

Performance of Trust-based Governance

Journal of Organization Design, Forthcoming
Number of pages: 39 Posted: 07 May 2015 Last Revised: 18 May 2020
Bart Vanneste and Onesun Steve Yoo
University College London and UCL School of Management, University College London
Downloads 125 (303,787)

Abstract:

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Trust-based governance, trust game, interorganizational relationships

5.

Optimal Time Allocation for Process Improvement and Growth for Entrepreneurs

Number of pages: 33 Posted: 26 Jun 2013
Onesun Steve Yoo, Guillaume Roels and Charles J. Corbett
UCL School of Management, University College London, INSEAD - Technology and Operations Management and University of California, Los Angeles - Anderson School of Business
Downloads 106 (341,145)
Citation 2

Abstract:

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Entrepreneurship, Process Improvement, Time Allocation, Dynamic Programming

6.

Time-based Pricing at Grocery Stores? Equilibrium Transition under Retail Competition and Negative Congestion Externality

Number of pages: 41 Posted: 02 Aug 2021
Christopher S. Tang, Onesun Steve Yoo and Dongyuan Zhan
University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, UCL School of Management, University College London and UCL School of Management
Downloads 52 (504,814)

Abstract:

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Time-based pricing, demand smoothing, duopoly, customer negative externality

7.

The Valuator's Curse or the Entrepreneur's Boon: Decision Analysis of Post-IPO-Launch Disappointment

Number of pages: 22 Posted: 27 Feb 2018
Onesun Steve Yoo and Kevin F. McCardle
UCL School of Management, University College London and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 41 (555,283)

Abstract:

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Other Papers (1)

Total Downloads: 99
1.

Friend or Foe: When a Platform Enters the Market to Compete with its Third-Party Sellers

Number of pages: 33 Posted: 07 Dec 2021 Last Revised: 23 Mar 2022
Yiting Deng, Christopher S. Tang, Wei Wang and Onesun Steve Yoo
University College London, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, University of International Business and Economics (UIBE) - School of International Trade and Economics and UCL School of Management, University College London
Downloads 99 (402,303)

Abstract:

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Online platform, platform entry, vertical competition, horizontal competition