Rekha Attri

Jaipuria Institute of Management, Indore

Assistant Professor, Marketing

101 Sapphire Heights

Opposite C21 Mall, AB Road

Indore, Madhya Pradesh 452008

India

http://www.jaipuria.ac.in/campuses/jaipuria-indore/faculty/

SCHOLARLY PAPERS

20

DOWNLOADS
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Top 7,257

in Total Papers Downloads

6,103

CITATIONS

3

Scholarly Papers (20)

1.

A Study of Consumer Perceptions of the Products Sold Through Multilevel Marketing

Prabandhan & Taqniki, Management Research Journal, Vol. 5, No. 4, pp. 97-103, 2011
Number of pages: 13 Posted: 24 Dec 2011
Rekha Attri
Jaipuria Institute of Management, Indore
Downloads 1,542 (11,021)

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Multilevel Marketing, Network Marketing, Consumer Perceptions, Herbalife, Amway

2.

Spiritual Intelligence - A Model for Inspirational Leadership

The International Journal's Research Journal of Social Science & Management, Vol. 1, No. 9, 2012
Number of pages: 8 Posted: 11 Jan 2012
Rekha Attri
Jaipuria Institute of Management, Indore
Downloads 844 (27,496)

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intelligence quotient (IQ), emotional quotient (EQ), spirituality quotient (SQ), spiritual intelligence, inspirational leadership

3.

Spending & Saving Habits of Youth in the City of Indore

Bauddhik, The Journal of Management, Vol. 3, No. 2, May-August 2013, pp. 8-15
Number of pages: 8 Posted: 06 Jul 2013
Rekha Attri
Jaipuria Institute of Management, Indore
Downloads 537 (50,246)

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Youth, Spending and saving Habits

4.

Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies

International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
Number of pages: 13 Posted: 26 Nov 2011
Jaipuria Institute of Management, Indore, Manipal University Jaipur and University of Petroleum and Energy Studies (UPES)
Downloads 505 (54,455)

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Brand Position, Brand Loyalty, Brand Equity, PSU (Public Sector Units), OMCs (Oil Marketing Companies), HPCL (Hindustan Petroleum Corporation Ltd), BPCL ( Bharat Petroleum Corporation Ltd), IOCL (Indian Oil Corporation Ltd)

Measuring Public Sector Oil Marketing Companies’ Brand Awareness

IUP Journal of Brand Management, Vol. VIII, No. 4, pp. 7-24, 2011
Number of pages: 18 Posted: 11 Jan 2012
Jaipuria Institute of Management, Indore, University of Petroleum and Energy Studies (UPES) and Manipal University Jaipur
Downloads 458 (60,808)

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brand awareness, brand equity, PSU (Public Sector Units), OMCs (Oil Marketing Companies), HPCL (Hindustan Petroleum Corporation Ltd.), BPCL (Bharat Petroleum Corporation Ltd.), IOCL (Indian Oil Corporation Ltd.)

Measuring Public Sector Oil Marketing Companies’ Brand Awareness

The IUP Journal of Brand Management, Vol. VIII, No. 4, December 2011, pp. 7-24
Posted: 05 Sep 2012
Manipal University Jaipur, Jaipuria Institute of Management, Indore and University of Petroleum and Energy Studies (UPES)

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6.

Customer Purchase Behaviour for Lubricants in Indore - Insights from Private Players for Oil Marketing Companies in India

Private or Public Sector: A Catalyst for Social and Economic Revolution, 2013, Excellent Publishing House, New Delhi, pp. 1-5
Number of pages: 6 Posted: 06 Jul 2013
Rekha Attri
Jaipuria Institute of Management, Indore
Downloads 393 (74,042)

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Lubricant market, Castrol, Shell, HPCL, BPCL, IOCL

7.

A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts

EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Number of pages: 17 Posted: 09 Jan 2012
Rekha Attri and Manvinder Singh Pahwa
Jaipuria Institute of Management, Indore and Manipal University Jaipur
Downloads 333 (89,682)

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Brand building activities, oil marketing companies, customer loyalty, brand value, Hindustan Petroleum Corporation Ltd.(HPCL), Bharat Petroleum Corporation Ltd. (BPCL), Indian Oil Corporation Ltd. (IOCL)

8.

Analysis of Behaviour Patterns of Middle Level Managers Using Firo-B

An International Journal of Business & Technology Research, Vol. 4, No.1, pp. 1044-1053, 2011
Number of pages: 10 Posted: 20 Dec 2011
Rekha Attri and Deepak Kaul
Jaipuria Institute of Management, Indore and affiliation not provided to SSRN
Downloads 259 (117,124)

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FIRO- B (fundamentals interpersonal relations orientation- behaviour), (EI) expressed inclusion, (EC) expressed control, (EA) expressed affection; (WI) wanted inclusion, (WC) wanted control, (WA) wanted affection

9.

Loyalty and Customer Satisfaction with the Public Sector Oil Marketing Companies: Way Forward for Effective CRM Strategies

Indore Management Journal, Refereed Proceedings of 4th Conference on Excellence in Research and Education, IIM-Indore, ISSN 09751653, pp. 99-113
Number of pages: 14 Posted: 29 Sep 2012
Jaipuria Institute of Management, Indore, Manipal University Jaipur and University of Petroleum and Energy Studies (UPES)
Downloads 249 (121,983)

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Brand Loyalty, Customer Satisfaction, Customer Relationship Management (CRM), OMCs (Oil Marketing Companies), HPCL (Hindustan Petroleum Corporation Ltd.), BPCL (Bharat Petroleum Corporation Ltd.), IOCL (Indian Oil Corporation Ltd.)

10.

Brand Activation: The Mantra for Success in Times to Come

Facing Challenges in the Era of Globalization, 2013, Excellent Publishing House, New Delhi, pp. 1-9
Number of pages: 7 Posted: 06 Jul 2013
Rekha Attri
Jaipuria Institute of Management, Indore
Downloads 243 (125,045)

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Brand Activation, Vodafone, Dettol, Lifebuoy, Volkswagen

11.

India’s Petroleum Market: The Journey from a Commodity to Brands

Management Research Journal, Vol. 5, pp. 78-82, 2011
Number of pages: 9 Posted: 18 Oct 2011 Last Revised: 31 Aug 2012
University of Petroleum and Energy Studies (UPES), Jaipuria Institute of Management, Indore and Manipal University Jaipur
Downloads 139 (206,735)
Citation 1

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Brand Building, Oil Marketing Companies, Commodity to Brand, Branding

12.

Retail Shrinkage - Problems & Prevention

Facing Challenges in the Era of Globalization, 2013, Excellent Publishing House, New Delhi, pp. 37-42
Number of pages: 5 Posted: 08 Jul 2013
Rekha Attri and Kapil Joshi
Jaipuria Institute of Management, Indore and Core Business School
Downloads 130 (218,140)

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Shrinkage, Retail Store, Damaged Goods, Loss Prevention

13.

From Place to Space: The Changing Indian Retail Scenario

Attri R. and Barua P., From Place to Space: The Changing Indian Retail Scenario, Quality management Practices for Global Excellence, Prestige Institute of management and Research, Allied Publishers Pvt. Ltd. ISBN No. 978-81-8424-968-2, pp. 402-411, Forthcoming
Number of pages: 9 Posted: 20 Feb 2015
Rekha Attri and Prateek Kumar Barua
Jaipuria Institute of Management, Indore and Core Business School
Downloads 117 (236,147)

Abstract:

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E-commerce, Flipkart, Snapdeal, amazon, brick-and-mortar, click-and-mortar

The Brand Value of FM Channels in Indore: A Comparative Analysis

The IUP Journal of Brand Management, December 2013, Vol. X, No. 4, pp. 37-45
Number of pages: 11 Posted: 08 Jan 2014
Rekha Attri
Jaipuria Institute of Management, Indore
Downloads 83 (299,475)

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Radio, FM Channels, Brand Value, 92.7 Big FM, 98.3 Radio Mirchi, 93.5 Red FM

The Brand Value of Fm Channels in Indore: A Comparative Analysis

The IUP Journal of Brand Management, Vol. X, No. 4, December 2013, pp. 37-48
Posted: 04 Aug 2014
Rekha Attri
Jaipuria Institute of Management, Indore

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15.

A Study of the Brand Association of Customers with Public Sector Oil Marketing Companies

The Indian Journal of Commerce, Vol. 65, No. 1, pp. 21-32, January-March 2012
Number of pages: 21 Posted: 14 Aug 2012
Rekha Attri and Manvinder Singh Pahwa
Jaipuria Institute of Management, Indore and Manipal University Jaipur
Downloads 80 (303,462)

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brand association, Indian oil marketing companies, customer association with brand

16.

Learning for Public Sector Oil Marketing Companies in India to Manage Business in Turbulent Times

Prabandhan & Taqniki, Management Research Journal, Vol. 6, pp. 29-36, August 2012
Number of pages: 11 Posted: 31 Aug 2012
Rekha Attri and Manvinder Singh Pahwa
Jaipuria Institute of Management, Indore and Manipal University Jaipur
Downloads 70 (327,519)

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brand building activities, oil marketing companies, customer loyalty, brand value, Hindustan Petroleum Corporation Ltd.(HPCL), Bharat Petroleum Corporation Ltd. (BPCL), Indian Oil Corporation Ltd. (IOCL), Shell, British Petroleum , Esso, ConocoPhillips, Chevron

17.

Content Analysis of Official Facebook Pages of Prime Minister Schemes in India

Attri R and Kushwaha P., 2017, Content Analysis of Official Facebook Pages of Prime Minister Schemes in India, International Journal of Research and Innovation in Social Science, Vol. 1, No. 5, pp. 4-14
Number of pages: 12 Posted: 25 Jan 2018
Rekha Attri and Pooja S. Kushwaha
Jaipuria Institute of Management, Indore and Jaipuria Institute of Management
Downloads 35 (442,503)

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Prime minister schemes, Beti Bachao Beti Padhao, Swach Bharat, Make in India, Financial Inclusion, citizen engagement, facebook page content analysis

18.

Transformational Leadership: Getting Future-Ready

Effective Executive, 2013, Vol. XVI, No. 4, pp. 17-22, IUP Publication.
Number of pages: 9 Posted: 08 Jan 2014
Rekha Attri
Jaipuria Institute of Management, Indore
Downloads 35 (442,503)

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Leadership, Transformational Leadership, Getting Future ready

19.

A Study of Business Potential for Car-Finance Companies in Indore

Bauddhik,The Journal of Management,Sept-Dec 2013 issue, Vol.4, No. 3, pp. 1-8
Number of pages: 8 Posted: 11 Dec 2013
Rekha Attri and Nagar Arpit
Jaipuria Institute of Management, Indore and Reliance Digital Express
Downloads 28 (474,673)

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Car Finance, Automobile industry

20.

Brand Building @Kudos Kids Utility Pvt. Ltd. - Not a Kids Job

Attri Rekha, Brand Building @Kudos Kids Pvt. Ltd. - Not a Kids Job, 8th national Conference on Contemporary Management & Future Growth challenges in Marketing, Finance, HR and Information Technology, organised on 29th November, 2014
Number of pages: 6 Posted: 19 Feb 2015
Rekha Attri and Roshan Singh
Jaipuria Institute of Management, Indore and Core Business School
Downloads 23 (501,659)

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Brand Building, Kudos Kids, Walt Disney, Disney Consumer Products