Ashish Manohar Urkude

University of Petroleum and Energy Studies (UPES)

Professor and VP (Academics)

Energy Acres

P.O. Bidholi via Premnagar,

Dehradun, IN Uttarakhand 248007

India

http://www.upes.ac.in

  • University of Petroleum and Energy Studies (UPES)

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    • Tel: +918755440868
SCHOLARLY PAPERS

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Scholarly Papers (4)

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1.

Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies

International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
Number of pages: 13 Posted: 26 Nov 2011
Rekha Attri, Rekha Attri, Manvinder Singh Pahwa and Ashish Manohar Urkude
Jaipuria Institute of Management, IndoreJaipuria Institute of Management Indore, Manipal University Jaipur and University of Petroleum and Energy Studies (UPES)
Downloads 577 (67,179)

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Brand Position, Brand Loyalty, Brand Equity, PSU (Public Sector Units), OMCs (Oil Marketing Companies), HPCL (Hindustan Petroleum Corporation Ltd), BPCL ( Bharat Petroleum Corporation Ltd), IOCL (Indian Oil Corporation Ltd)

2.

Measuring Public Sector Oil Marketing Companies’ Brand Awareness

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Measuring Public Sector Oil Marketing Companies’ Brand Awareness

IUP Journal of Brand Management, Vol. VIII, No. 4, pp. 7-24, 2011
Number of pages: 18 Posted: 11 Jan 2012
Rekha Attri, Rekha Attri, Ashish Manohar Urkude and Manvinder Singh Pahwa
Jaipuria Institute of Management, IndoreJaipuria Institute of Management Indore, University of Petroleum and Energy Studies (UPES) and Manipal University Jaipur
Downloads 571 (67,332)

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brand awareness, brand equity, PSU (Public Sector Units), OMCs (Oil Marketing Companies), HPCL (Hindustan Petroleum Corporation Ltd.), BPCL (Bharat Petroleum Corporation Ltd.), IOCL (Indian Oil Corporation Ltd.)

Measuring Public Sector Oil Marketing Companies’ Brand Awareness

The IUP Journal of Brand Management, Vol. VIII, No. 4, December 2011, pp. 7-24
Posted: 05 Sep 2012
Manvinder Singh Pahwa, Rekha Attri, Rekha Attri and Ashish Manohar Urkude
Manipal University Jaipur, Jaipuria Institute of Management, IndoreJaipuria Institute of Management Indore and University of Petroleum and Energy Studies (UPES)

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3.

Loyalty and Customer Satisfaction with the Public Sector Oil Marketing Companies: Way Forward for Effective CRM Strategies

Indore Management Journal, Refereed Proceedings of 4th Conference on Excellence in Research and Education, IIM-Indore, ISSN 09751653, pp. 99-113
Number of pages: 14 Posted: 29 Sep 2012
Rekha Attri, Rekha Attri, Manvinder Singh Pahwa and Ashish Manohar Urkude
Jaipuria Institute of Management, IndoreJaipuria Institute of Management Indore, Manipal University Jaipur and University of Petroleum and Energy Studies (UPES)
Downloads 304 (140,831)

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Brand Loyalty, Customer Satisfaction, Customer Relationship Management (CRM), OMCs (Oil Marketing Companies), HPCL (Hindustan Petroleum Corporation Ltd.), BPCL (Bharat Petroleum Corporation Ltd.), IOCL (Indian Oil Corporation Ltd.)

4.

India’s Petroleum Market: The Journey from a Commodity to Brands

Management Research Journal, Vol. 5, pp. 78-82, 2011
Number of pages: 9 Posted: 18 Oct 2011 Last Revised: 31 Aug 2012
Ashish Manohar Urkude, Rekha Attri, Rekha Attri and Manvinder Singh Pahwa
University of Petroleum and Energy Studies (UPES), Jaipuria Institute of Management, IndoreJaipuria Institute of Management Indore and Manipal University Jaipur
Downloads 169 (245,047)
Citation 1

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Brand Building, Oil Marketing Companies, Commodity to Brand, Branding